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Digital Marketing course schedule

Below are the current Digital Marketing program courses and completion requirements.

Please note:

  • This schedule is subject to change.
  • Class sizes are limited, so early registration is advised.
  • All courses are subject to minimum enrollment.

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Course Code Course Name Delivery Style Date Time DIGM Micro-credential
BMBA240 Marketing Face-to-face Mondays, Sept 14 – Dec 7 10 am – 1 pm Required Marketing Communication
BMBA240 Marketing Face-to-face Tuesdays, Sept 15 – Dec 8 6 – 9 pm Required Marketing Communication
BMBA240 Marketing Face-to-face Wednesdays, Sept 16 – Dec 9 2 – 5 pm Required Marketing Communication
BMBA240 Marketing Online Asynchronous Sept 14 – Dec 13 Ongoing Required Marketing Communication
DIGM300 Digital Marketing Concepts and Execution Face-to-face Mondays, Sept 14 – Dec 7 6 – 9 pm Required  
DIGM300 Digital Marketing Concepts and Execution Face-to-face Thursdays, Sept 17 – Dec 10 6 – 9 pm Required  
BMBA330 Marketing Communication Face-to-face Mondays, Sept 14 – Dec 7 2 – 5 pm Required Marketing Communication
BMBA330 Marketing Communication Face-to-face Tuesdays, Sept 15 – Dec 8 6 – 9 pm Required Marketing Communication
BMBA330 Marketing Communication Face-to-face Thursdays, Sept 17 – Dec 10 6 – 9 pm Required Marketing Communication
BMBA330 Marketing Communication Online Asynchronous Sept 14 – Dec 13 Ongoing Required Marketing Communication
DIGM420 Search Engine Optimization SEO Online Asynchronous Sept 14 – Dec 13 Ongoing Required  
DIGM430 Marketing Analytics Face-to-face Mondays, Sept 14 – Dec 7 2 – 5 pm Required  
DIGM430 Marketing Analytics Online Asynchronous Sept 14 – Dec 13 Ongoing Required  
DIGM440 Content Marketing Creation and Strategy Face-to-face Mondays, Sept 14 – Dec 7 10 am – 1 pm Required  
DIGM440 Content Marketing Creation and Strategy Face-to-face Thursdays, Sept 17 – Dec 10 2 – 5 pm Required  
DIGM440 Content Marketing Creation and Strategy Online Asynchronous Sept 14 – Dec 13 Ongoing Required  
BMBA450 Social Media Marketing Face-to-face Thursdays, Sept 17 – Dec 10 10 am – 1 pm Required Marketing Communication
BMBA450 Social Media Marketing Online Asynchronous Sept 14 – Dec 13 Ongoing Required Marketing Communication
DAMS303 Data Ethics and Security Face-to-face Tuesdays, Sept 15 – Dec 1 2 – 5 pm Required Business Intelligence and Data Analytics
DAMS303 Data Ethics and Security Face-to-face Thursdays, Sept 17 – Dec 3 6 – 9 pm Required Business Intelligence and Data Analytics
DAMS303 Data Ethics and Security Online Asynchronous Sept 14 – Dec 12 Ongoing Required Business Intelligence and Data Analytics
AAA01 Applied AI Online Asynchronous Sept 14 – Oct 25 Ongoing Elective Applied AI
AAA01 Applied AI Online Asynchronous Nov 2 – Dec 13 Ongoing Elective Applied AI
BMBA100 Business Administration Face-to-face Saturdays, Sept 19 – Dec 12 10 am – 1 pm Elective  
BMBA110 Business Writing Face-to-face Saturdays, Sept 19 – Dec 12 10 am – 1 pm Elective Business Communication
BMBA110 Business Writing Online Asynchronous Sept 14 – Dec 13 Ongoing Elective Business Communication
BMBA120 Interpersonal Business Communication Face-to-face Fridays, Sept 18 – Dec 11 10 am – 1 pm Elective Business Communication
BMBA120 Interpersonal Business Communication Online Asynchronous Sept 14 – Dec 13 Ongoing Elective Business Communication
BMBA470 Managing in the Digital Economy Face-to-face Wednesdays, Sept 16 – Dec 9 10 am – 1 pm Elective  
DAMS301 Business Intelligence and Data Analytics Fundamentals Face-to-face Tuesdays, Sept 15 – Dec 1 10 am – 1 pm Elective Business Intelligence and Data Analytics / Administrative Technology
DAMS301 Business Intelligence and Data Analytics Fundamentals Face-to-face Thursdays, Sept 17 – Dec 3 10 am – 1 pm Elective Business Intelligence and Data Analytics / Administrative Technology
DAMS301 Business Intelligence and Data Analytics Fundamentals Online Synchronous Saturdays & Sundays, Sept 12 – Oct 18 9 am – 12 pm Elective Business Intelligence and Data Analytics / Administrative Technology
DAMS304 Introduction to Data Storytelling and Visualization Face-to-face Mondays, Sept 14 – Nov 30 6 – 9 pm Elective Business Intelligence and Data Analytics
DAMS304 Introduction to Data Storytelling and Visualization Face-to-face Thursdays, Sept 17 – Dec 3 2 – 5 pm Elective Business Intelligence and Data Analytics
DAMS404 Advanced Data Visualization and Reporting Face-to-face Thursdays, Sept 17 – Dec 3 6 – 9 pm Elective Data Storytelling and Visualization
DAMS404 Advanced Data Visualization and Reporting Online Synchronous Tuesdays & Thursdays, Oct 27 – Dec 3 6 – 9 pm Elective Data Storytelling and Visualization
DAMS410 Data Strategy Development Online Asynchronous Sept 14 – Dec 6 Ongoing Elective  
DIGM480 Special Topics in Digital Marketing Face-to-face Mondays, Sept 14 – Dec 7 2 – 5 pm Elective  
ISP110 Intercultural Communication in the Workplace Face-to-face Tuesdays, Sept 14 – Dec 13 5 – 7:50 pm Elective Equity, Diversity and Inclusion / Business Communication
ISP110 Intercultural Communication in the Workplace Online Asynchronous Sept 7 – Nov 29 Ongoing Elective Equity, Diversity and Inclusion / Business Communication
TECH110 Project Management Face-to-face Wednesdays, Sept 16 – Dec 9 2 – 5 pm Elective Administrative Technology / Change Resiliency in the Workplace
TECH110 Project Management Online Asynchronous Sept 14 – Dec 13 Ongoing Elective Administrative Technology / Change Resiliency in the Workplace
TECH120 Digital Communication Face-to-face Tuesdays, Sept 15 – Dec 1 6 – 9 pm Elective Administrative Technology
TECH120 Digital Communication Face-to-face Wednesdays, Sept 16 – Dec 2 2 – 5 pm Elective Administrative Technology
TECH325 IT Privacy & Security Online Asynchronous Sept 14 – Dec 13 Ongoing Elective Administrative Technology