Continuing Studies at UVic
Photo of post-it notes on a wall planning out a marketing campaign.

Unleash your marketing superpowers

Are you ready to become a skilled communicator in the marketing world and have your visions come to life? Our Micro-certificate in Marketing Communication will benefit your personal and professional lives as an aspiring marketer and as a smarter consumer. Just as a skilled architect designs a grand structure, you will gain the confidence to craft accurate plans, build key messages and manage marketing tools. You will have the opportunity to collaborate with industry experts and your peers to enhance your marketing strategies and achieve better results. Join our Marketing Communication program and discover the power of becoming a confident and strategic marketer.

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Description

Courses and fees

Application information

Questions?

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Program at a glance

Program description

This program is designed to take you through the fundamentals of marketing. You will learn how to apply these skills in the online marketing world and then develop communication planning strategies to support any organization. You will be guided through key marketing theories, concepts and principles, as well as their application in making sound marketing management decisions in a variety of industries. Learn about web-based business models, social media technologies and strategies, digital marketing trends and where a business should focus its digital marketing efforts. This overview will work to enhance the development of integrated marketing communication strategies. You will gain confidence in planning, developing key messages, using appropriate marketing communication tools and developing of key audience segments.

  • Career Enhancer: Regardless of your industry or stage of your career, you’ll gain knowledge and skills that are applicable across all industries and in high demand.
  • Stackable: This program give you laddering opportunities into other micro-credentials or to non-credit programs.
  • Manageable: To suit your busy schedule, this program gives you the freedom to decide when and where to study.
  • Credibility: You will earn a micro-certificate from a well-respected and recognized university.

StongerBC logo

Through the StrongerBC future skills grant, students may be eligible to receive funding for this program from Sept. 1 - Dec. 31, 2023.
View details

Program outcomes

Upon successful completion of this program you will:

  • understand the function of marketing in a business
  • understand the role of marketing communication within the marketing mix, and the purpose of various marketing communication channels (including social media)
  • learn why, when and how to use different marketing communication channels to support business objectives
  • develop a basic marketing communication plan and understand what comprises each element of the planning process
  • enhance the development of integrated marketing communication strategies, including planning, development of key messages, the use of the appropriate marketing communication tools, and development of key audience segments
  • describe and evaluate how social media technologies, platforms and applications can enable the achievement of business communication goals.

Who is this program for?

This program will appeal to learners who either own, or work in a small- or medium-sized business in any industry and are responsible for the organization’s marketing communication. They typically do not have time to take a longer marketing-focused diploma or certificate program, but desire specialized skills in this area—especially those being tasked with social media responsibilities. Individuals who aren’t currently in the marketing industry but want to “get their feet wet” by taking introductory courses will find value in this micro-certificate as well. Those who are in the marketing industry but in a different branch of marketing such as creative development, whether its design or creative writing, will gain valuable knowledge and skills in understanding how their creative solutions could help address bigger business and marketing issues.

Does some or all the following apply to you? This program could enhance your professional development if you:

  • value measurable results and focus on achieving tangible outcomes through marketing efforts
  • have an interest in understanding how different marketing channels and strategies can contribute to business success
  • recognize the importance of adapting to the ever-changing marketing landscape by embracing new technologies, platforms and trends to stay ahead in the digital marketing realm
  • enjoy keeping up with industry news, attending marketing events and engaging in discussion with like-minded professionals
  • are open to exchanging ideas, seeking feedback and collaborating with colleagues, industry experts and peers to enhance your marketing strategies and achieve better results

Career options

Some of our learners pursue careers in the following roles:
  • Small Business Owner/Manager
  • Marketing Communication Specialist
  • Social Media Coordinator
  • Administrator; advertising/publicity
  • Communications Coordinator
  • Event Marketing Specialist 

Instructors

Courses and fees

Apply online
= Courses open for registration
Three (3) required courses

Program planning

A different selection of courses are offered every term. To see our upcoming offerings, please view our anticipated course schedule. Students are welcome to contact our office (bstadvisor@uvic.ca) for help with course selection.

Estimated fees

Description Fee
Program application fee $20.00
Course 1 $595.00
Course 2 $595.00
Course 3 $595.00
Estimated Total $1,805.00*
*IMPORTANT NOTE:
Fees listed in this section are an estimate. Total program fees may vary depending on delivery format, course selections, student fees, textbooks and taxes.

Application information

Admission requirements

None

How to apply

No application is necessary, simply select any of the three courses required for the micro-certificate and register for them independently. When registering, you will have the option to purchase the Micro-certificate in Marketing Communication fee at an additional cost of $20. You are only required to select this when registering for one of the three courses. 

Once you have completed your third course, your certificate will be automatically issued and sent to you. Certificates will be sent approximately one month after the completion of your third course. 

Note: We are unable to retroactively issue a micro-certificate. Students must purchase the $20 program fee prior to the last day of the last course in the program.

StrongerBC future skills grant

Through the StrongerBC future skills grant, students may be eligible to receive funding for this program from Sept. 1 - Dec. 31, 2023. To view eligibility and how to register, please view our StrongerBC future skills grant page.

Application dates

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Questions?

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RELATED TOPICS: MarketingCommunication and Public Relations

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