Social Media Marketing

Code: BMBA450
Apply this course towards: Marketing Communication, Digital Marketing, Business Administration – Certificate, Business Administration – Diploma, Data Analytics for Management Science

Course description

This course introduces students to essential concepts and practical skills in social media marketing. It explores strategies and platforms that are important for business growth in today’s digital landscape. Students will learn how to create content that targets the right audiences through effective social media campaigns. The course also covers important topics such as the integration of AI tools, current trends, copyright considerations, and privacy in social media marketing. Through hands-on projects and case studies, students will develop comprehensive social media marketing plans, create engaging content, and analyze social media campaign performance.

Learning objectives

Upon successful completion of this course, you will be able to:

  • Define key terminology, acronyms, and concepts used in social media and digital marketing.
  • Develop effective social media marketing plans that align with business goals, integrate current digital marketing trends, and incorporate leadership and workflow strategies that support effective team collaboration and implementation. 
  • Plan engaging, ethical, and copyright-compliant content tailored for diverse social media platforms and audiences.
  • Analyze current and future trends, practices and technologies in social media and its impact on digital marketing, including AI, influencers and creators, and user-generated content.
  • Discuss how AI-enhanced techniques and data analytics can optimize social media campaigns and measure their effectiveness. 
  • Identify privacy and accessibility considerations in social media marketing and apply best practices to address them.

View sample course outline (PDF)

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