Courses

Applied Communications Concepts

Utilizing basic interpersonal communication skills as a foundation, this course delves into developing a deeper understanding of more complex communication issues in business settings and enhancing communication skills. The course will focus on applying effective communication and conflict resolution skills through a discussion format.

Case Studies in Public Relations

Using cases from public and private sector organizations, this course examines the effectiveness of public relations and communications initiatives.

Communication Planning

This course provides you with the knowledge and skills required for designing effective communication plans. Different communication planning models are presented, including issue management, project-specific, crisis, annual or operational and more.

Community Engagement

This course empowers professionals with modern strategies in community engagement, focusing on stakeholder mapping, inclusive communication, and sustainable relationship-building to drive organizational impact and social responsibility.

Copy Editing

The language we use in our written communications is important, and how we edit text for clarity, sensitivity, and accessibility is constantly evolving. Whether you plan to work as a writer or editor, or just want to become a better write or editor, ENSH 302 will help you build a sound foundation of copyediting skills.

Crisis Communication for Public Relations Professionals

Note: this course is our new Micro-certificate in Crisis Communication for Public Relations Professionals, which can also be applied as an elective in the PR diploma program. Please view the program page for more information about the micro-certificate. 

Effective Communication Tools

This course explores the many diverse communications tools available and how to effectively select the best tools to meet your communications goal, objectives, messaging and audiences. This course will also explore new and emerging tools that have an important place in reaching our audiences.

Ethics and Public Relations

This course examines the function of ethics in society, ethics history, the consequences of transparency, the specific language of communications ethics and the relationship of business ethics and communications. We will examine the roots and current practices of corporate social responsibility and the leadership role communications must play in shaping ethical futures.

Evolution of Public Relations

This course provides a study of how public relations have evolved in order to meet the changing and increasing needs of our society. This look at historical events, and how the role of public relations has emerged, provides you with helpful insight into today's patterns of public relations practice.

Interpersonal Business Communication

The goal of this course is to assist in improving the effectiveness of your interpersonal communication in a workplace and personal setting. You will be challenged to examine the way you communicate, the effect that your communication has on others and the application of the course material in a workplace settings.

Leadership Excellence in Public Relations

Leadership Excellence in Public Relations prepares practitioners to move beyond strategies and tactics to achieve their leadership potential. In this course students will develop the competencies needed to lead a public relations team.

Management Communication

The course is an introduction to business communication from a management perspective. Also covered will be managing communications in related professional settings including meetings, oral presentations and media interviews.

Marketing Communication

This course will build on skills and knowledge introduced in your introduction to marketing course. In marketing communications, you will develop communication planning strategies which will support your organization. 

Media Relations

The influence of the news media on public policy, public opinion and consumer behaviour is important to companies and organizations.

Public Relations Theory and Practice

This introductory course reviews public relations and its use in agencies and organizations today, and provides you with a theoretical background that you can apply to your work as a public relations practitioner.

Social Media for Public Relations

In this course, we will explore a variety of social media tools, along with the techniques to effectively use them. You will apply the relationship building aspect of social media and learn how to integrate these new practices into an overall social media strategy.

Social Media Marketing

Learn about web-based business models, social media technologies and strategies, and digital marketing trends.

Writing for Business and the Private Sector

This Professional Communications course will teach the essential skills of modern technical and business writing, particularly usability, style and structure. Technology as part of the research, writing, revision and presentation processes. Proposals, reports, descriptions, writing for general audiences.

Writing for Government and the Public Sector

This Professional Communication course is an Introduction to essential skills of writing effectively for government and public sector organizations. Develops skills in focusing on a purpose, writing for different audiences, structuring information effectively and writing clear, concise and correct English.

Writing for Public Relations

This course focuses on writing and editing as fundamental skills in the practice of public relations. You learn the basics of editing as well as the elements of good writing, their role in organizational communications and their specific applications in various media.

Skill Building for Public Relations