Ethics and Public Relations

Code: HPPR428
Apply this course towards: Public Relations

Course description

This course examines the function of ethics in society, ethics history, the consequences of transparency, the specific language of communications ethics and the relationship of business ethics and communications. We will examine the roots and current practices of corporate social responsibility and the leadership role communications must play in shaping ethical futures. Personal ethical communications dilemmas, the writing of ethics codes and an examination of threads of professional ethical behaviour will be the subjects of assignments.

Learning objectives

  • Demonstrate thoughtful reflection on ethics issues inherent in the everyday practice of public relations.
  • Differentiate between organizational ethics programs and the ethical practice of public relations.
  • Examine your own ethical development and subsequent value system to assess your personal level of ethical functioning.
  • Evaluate the objectives and effectiveness of codes of ethics in professional disciplines such as public relations.
  • Demonstrate a belief in the social value of public relations.
  • Use theoretical concepts as rationales for making defensible ethical decisions.
  • Apply a variety of ethical decision-making approaches to making defensible ethical decisions.

Prerequisites

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Info you should know:

Continuing Studies statement on use of educational technology

This course will require the use of education technology such as internet-based applications, cloud services and social media. In order to complete this course you will be required to either consent to the disclosure of your personal information outside of Canada to enable use of these technologies, or work with the instructor to use other privacy protective options (such as using an alias or nickname).