Case Studies in Public Relations

Code: HPPR408
Apply this course towards: Public Relations

Course description

Using cases from public and private sector organizations, this course examines the effectiveness of public relations and communications initiatives. You will use personal experience, external sources and information from other courses to develop and present opinions, arguments and perspectives on each case.

Learning objectives

  • Examine different scenarios from a critical perspective.
  • Isolate organizational priorities and assess key organizational challenges.
  • Identify internal and external factors that affect an organization's ability to achieve its goals.
  • Synthesize information to develop effective communications initiatives.
  • Propose communications objectives and measures that will assist organizations in achieving their goal.
  • Recommend effective communications strategies and tools in response to various scenarios and issues. 

Prerequisites

Registration details

Select your offering:

You have already registered for this course.

View My account

This item is already in your shop cart.

View shop cart
Loading section fee(s)...

You're already on the waiting list for this item.

Sorry, this section is full.

FEES
Fee Tax Subtotal
{{ ::(fee.price | currency) }} {{ ::(fee.tax | currency) }} {{ ::(fee.total | currency) }}
{{ ::(child.price | currency) }} {{ ::(child.tax | currency) }} {{ ::(child.total | currency) }}
    Total {{ fee.totalFees | currency }}

Add to Shop Cart Loading

Note: You will be asked to sign in or create an account to register and pay for this course.

Having trouble registering online? Register by phone: 250-472-4747

Online registration temporarily unavailable

Sorry, this course is not available for registration at this time.

This course is in progress. Please contact us for more details.

Online registration is closed for this course. You may still be able to register by phone. Call 250-472-4747 to find out.

This course is on your wish list. You will be notified when this course becomes available.

Want to receive notification when this course becomes available?

{{ loggedIn ? 'Add to wish list' : 'Sign in/create a new account to add to wish list' }}

Info you should know:

Continuing Studies statement on use of educational technology

This course will require the use of education technology such as internet-based applications, cloud services and social media. In order to complete this course you will be required to either consent to the disclosure of your personal information outside of Canada to enable use of these technologies, or work with the instructor to use other privacy protective options (such as using an alias or nickname).