Writing for Public Relations

Code: HPPR405
Apply this course towards: Public Relations

Course description

This course is designed to help you write clearly and effectively for different audiences and situations – whether it’s for the public or employees or during a media event or crisis. You will be able to write using simple language, tell engaging stories, and communicate in a way that influences and connects with people. You will explore modern writing tools to keep things clear and easy to understand, and work with others to create strong, team-based communication.

Learning objectives

On successful completion of the course, you will be able to:

  • apply plain language and web-based principles to writing for internal and external audiences  
  • write accurate, well-supported material under pressure – including for media and in a crisis
  • use persuasive writing techniques to change the audience’s attitudes, ideas and behaviours
  • incorporate the art of storytelling into human-centric writing like profiles, editorials and speeches
  • use modern writing tools to support clear, concise and accessible communications
  • work in a team environment to reinforce the collaborative nature of PR writing

Prerequisites

Registration details

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Info you should know:

Continuing Studies statement on use of educational technology

This course will require the use of education technology such as internet-based applications, cloud services and social media. In order to complete this course you will be required to either consent to the disclosure of your personal information outside of Canada to enable use of these technologies, or work with the instructor to use other privacy protective options (such as using an alias or nickname).