Small businesses represent a vital economic activity in Canada, and small business owners and managers must quickly develop a broad range of entrepreneurial and managerial skills in order to prosper and grow their companies.
BMBA 290 provides essential business skill development in marketing, business modelling and strategic planning, scaling up, understanding customers and delivering value, managing cash flow, funding and financing, intellectual property protection, and government compliance.
Upon completion of this course students will be able to:
Predict the impact of macro-environmental forces - social, economic, political and competitive forces - on small businesses
Recommend appropriate strategic marketing and customer development plans and tactics
Evaluate funding and financing alternatives
Evaluate value proposition and business model alternatives
Interpret intellectual property protection, government compliance requirements and recommend global risk mitigation strategies
Evaluate the entrepreneurial journey relative to your own career goals and objectives
A full course refund will be provided only if you withdraw or transfer from the course prior to the term start date. A refund—less an administrative fee ($60)—will be issued if you request to withdraw or transfer courses within one week of the term start date. Deadlines are firm and no refund will be available after deadlines even if you are requesting to transfer to another course. All requests to withdraw or transfer from a course should be directed toward the registration team at email@example.com or (250)472-4747.
Credit vs non-credit
Credit refers to degree credit. If you are taking a course or program for credit through UVic Continuing Studies, it means that course or program provides credit towards a degree at UVic or another authorized university. Credit students have to meet certain criteria, such as being accepted to both UVic Continuing Studies and the University of Victoria.