Course description

This course introduces you to the nature and scope of decision making in business and provides an overview of the functional areas of management, marketing, human resources, finance, and operations. Using a case study approach, you will use business frameworks for defining and analyzing business problems and developing solutions and plans of action.

It is strongly recommended you take this course first in the Certificate in Business Administration and Diploma in Business Administration

Learning objectives

Upon completion of this course, you will be able to:

  • Describe core functional areas of business and management and the integrative nature of those functional areas
  • Apply global, cross-cultural, and Indigenous perspectives to business strategies, functions, and operations
  • Apply ethical perspectives, social responsibility, and sustainability to business strategies, functions, and operations
  • Apply the course materials to business situations in a business case
  • Demonstrate analytical and business decision-making skills in the areas of strategic management, marketing, human resources, finance and operations
  • Identify and develop leadership skills required for leading successful business ventures
  • Determine areas of interest for further study in business and management

View sample course outline (PDF). 

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