Marketing Analytics

Code: DIGM430
Apply this course towards: Digital Marketing

Course description

This course provides an in-depth exploration of marketing analytics, focusing on the techniques and tools used to analyze and interpret data to make informed marketing decisions. Participants will learn how to use various analytical tools and techniques to gather, analyze, interpret and leverage data to understand consumer behavior, measure marketing performance, and optimize marketing strategies. This course also integrates ethics and considerations of equity, diversity, inclusion, and accessibility (EDIA) in data-driven marketing practices, ensuring that participants approach analytics with a commitment to fairness, transparency, and inclusivity.

Learning objectives

  • Analyze marketing data using various analytical tools and techniques to assess consumer behavior, marketing performance, and trends.
  • Interpret data insights to inform marketing decisions, optimizing strategies for customer engagement, retention, and conversion.
  • Evaluate the effectiveness of marketing campaigns by measuring key performance indicators (KPIs) and recommending data-driven improvements.
  • Apply ethical principles, including equity, diversity, inclusion, and accessibility (EDIA), to data analysis processes, ensuring fairness and transparency in marketing practices.
  • Create actionable marketing strategies based on data insights, demonstrating the ability to leverage analytics for optimizing customer targeting, campaign performance, and ROI.

Registration details

Select your offering:

You have already registered for this course.

View My account

This item is already in your shop cart.

View shop cart
Loading section fee(s)...

You're already on the waiting list for this item.

Sorry, this section is full.

FEES
Fee Tax Subtotal
{{ ::(fee.price | currency) }} {{ ::(fee.tax | currency) }} {{ ::(fee.total | currency) }}
{{ ::(child.price | currency) }} {{ ::(child.tax | currency) }} {{ ::(child.total | currency) }}
    Total {{ fee.totalFees | currency }}

Add to Shop Cart Loading

Note: You will be asked to sign in or create an account to register and pay for this course.

Having trouble registering online? Register by phone: 250-472-4747

Online registration temporarily unavailable

Sorry, this course is not available for registration at this time.

This course is in progress. Please contact us for more details.

Online registration is closed for this course. You may still be able to register by phone. Call 250-472-4747 to find out.

This course is on your wish list. You will be notified when this course becomes available.

Want to receive notification when this course becomes available?

{{ loggedIn ? 'Add to wish list' : 'Sign in/create a new account to add to wish list' }}

Info you should know:

Continuing Studies statement on use of educational technology

This course will require the use of Zoom and may use other education technology such as internet-based applications, cloud services, or social media. In order to complete this course you will be required to either consent to the disclosure of your personal information outside of Canada to enable use of these technologies, or work with the Division of Continuing Studies to explore other privacy protective options (such as using an alias or nickname).