Search Engine Optimization

Code: DIGM420
Apply this course towards: Digital Marketing

Course description

This course provides an in-depth exploration on the theory and practical application of Engine Optimization (SEO) to enhance website visibility and ranking on search engines. Participants will learn how to implement effective strategies to drive organic traffic and improve online presence, apply ethical SEO practices, use SEO tools to track performance and refine settings, and develop and implement comprehensive SEO strategies.

Learning objectives

  • Understand the fundamental principles and theories of Search Engine Optimization (SEO), including factors that influence search engine ranking and visibility.
  • Apply SEO techniques, including keyword research, on-page optimization, and link-building strategies, to improve website visibility and organic traffic.
  • Analyze SEO performance using relevant tools (e.g., Google Analytics, SEMrush) to track website traffic, identify trends, and measure the effectiveness of SEO strategies.
  • Create comprehensive SEO strategies that align with business objectives, incorporating both technical and content-based approaches for long-term online success.
  • Evaluate the ethical considerations of SEO practices, ensuring strategies adhere to industry standards and best practices while avoiding tactics that may harm the site's reputation.

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Info you should know:

Continuing Studies statement on use of educational technology

This course will require the use of Zoom and may use other education technology such as internet-based applications, cloud services, or social media. In order to complete this course you will be required to either consent to the disclosure of your personal information outside of Canada to enable use of these technologies, or work with the Division of Continuing Studies to explore other privacy protective options (such as using an alias or nickname).