Search Engine Optimization
Code: DIGM420
Apply this course towards:
Digital Marketing
Course description
This course provides an in-depth exploration on the theory and practical application of Engine Optimization (SEO) to enhance website visibility and ranking on search engines. Participants will learn how to implement effective strategies to drive organic traffic and improve online presence, apply ethical SEO practices, use SEO tools to track performance and refine settings, and develop and implement comprehensive SEO strategies.
Learning objectives
- Understand the fundamental principles and theories of Search Engine Optimization (SEO), including factors that influence search engine ranking and visibility.
- Apply SEO techniques, including keyword research, on-page optimization, and link-building strategies, to improve website visibility and organic traffic.
- Analyze SEO performance using relevant tools (e.g., Google Analytics, SEMrush) to track website traffic, identify trends, and measure the effectiveness of SEO strategies.
- Create comprehensive SEO strategies that align with business objectives, incorporating both technical and content-based approaches for long-term online success.
- Evaluate the ethical considerations of SEO practices, ensuring strategies adhere to industry standards and best practices while avoiding tactics that may harm the site's reputation.
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