Ancient stone tablets carved with binary code patterns display colorful modern data visualizations including a red bar chart with green upward trending arrow, a blue and yellow pie chart, and purple and orange bar graphs, while a hand holds a chisel tool, symbolizing the timeless art of transforming raw data into meaningful visual narratives.

The art of data storytelling: Turn numbers into narratives

In a world overflowing with raw, unshaped data, crafting clear stories is key for any audience. Like turning a slab of rock into a striking sculpture with a chisel, this program gives you the skills to shape complex information into visual narratives with hands-on tools like Power BI and expert instruction. Whether you’re starting out in data analysis, shifting careers, or want to build a job-ready portfolio, discover how to transform data and gain the results that leave a lasting impression.

Make data-informed outcomes in virtually any field today.

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Program description

What are the four drivers of the Data Storytelling and Visualization micro-certificate’s approach?

Data storytelling

Bring numbers to life

Communication fluency

Develop clear data presentation skills

Data confidence

Feel empowered presenting insights

Cross-functional value

Bridge departments through clear insights

How this program will prepare you:

  • Build interactive dashboards with business intelligence tools
  • Learn to present insights to technical and non-technical audiences
  • Support decisions by informing your strategic choices with visual narratives
  • Optimize your processes by streamlining organizational data reporting
  • Bridge cross-functional teams through clear data stories

How you'll feel more equipped:

  • Confidently present complex data to any audience
  • Be empowered to transform your numbers into compelling narratives
  • Receive credible skills backed by recognized Microsoft certification
  • Be strategic and influence key business decisions
  • Become valued as the go-to data communication expert

About the Data Storytelling and Visualization program

In today’s competitive job market and data-driven economy, the ability to communicate insights clearly through data storytelling is essential. This two-course micro-credential is designed to meet the growing demand across industries for professionals who can translate complex data into actionable insights.

The purpose of the program is to bridge the critical gap between data analysis and communication—ensuring that learners can not only interpret data but also convey it effectively to diverse partners. As data continues to proliferate across all sectors, organizations need skilled individuals who can inform decision-making with compelling visual narratives and reports.

The program equips recent graduates and working professionals with hands-on experience using Microsoft Power BI, a leading tool in data visualization and business intelligence. Beginning with foundational concepts in data storytelling, visualization and communication, learners then advance to building interactive dashboards, applying design best practices, and tailoring data presentations to different audiences. Through an applied, project-based learning model, participants develop a portfolio of industry-relevant work that demonstrates job-ready skills in high demand. 

This program is especially timely as employers increasingly seek data-literate professionals who can support cross-functional teams, communicate with clarity, and make data meaningful. It represents a strategic response to urgent labour market needs. The program directly supports provincial workforce development priorities by enabling rapid upskilling for in-demand digital roles, supporting lifelong learning and career mobility, and addressing digital skill gaps in the existing workforce.

This program prepares learners for the Microsoft Power Bi Analyst Associate certificate.

Program highlights


Credibility
The University of Victoria is one of Canada's leading universities, recognized for preparing students for careers in a wide range of disciplines. Upon successful completion of this program you will receive a micro-certificate

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Short-term
This program is designed for completion in one or two terms.

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Experiential Learning
This program is highly applied—blending essential theory with real-world, hands-on experience through a project-based learning model. You’ll build practical skills in data visualization and reporting using widely used tools such as Microsoft Power BI.

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Versatile
Courses taken through this program can be transferable to other ceritficates and micro-credentials.

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Stackable
Both courses in this program are required in the Data Analytics for Management Science diploma and the Data Analytics certificate. It is also a course option in the Business Intelligence and Data Analytics micro-certificate program.

Program outcomes

Upon completion of this program, you will be able to:

  • analyze complex data sets and the needs of relevant parties to determine appropriate data visualization and storytelling strategies
  • design and create interactive dashboards and reports using Microsoft Power BI that effectively communicates key insights
  • apply the principles of visual design, cognitive load, and narrative structure to craft engaging data stories
  • evaluate the accuracy, clarity, and impact of data visualizations using industry best practices
  • present data-driven findings and recommendations clearly to both technical and non-technical audiences
  • ensure integrity in the data storytelling, visualization and reporting process

Who is this program for?

This micro-credential is designed for early- and mid-career professionals in a wide range of industries including finance, healthcare, public administration, education, small businesses, and information and communication technology, as well as recent post-secondary graduates. It will appeal to those seeking to build or upgrade their data literacy and communication skills and those looking to transition into data-related roles or improve their ability to communicate insights across departments. Participants also includes recent graduates, career changers and job seekers, current professionals seeking to upskill, Indigenous learners, newcomers to Canada, graduate students, and corporate teams.

If you see yourself reflected in any of the following, this program could be a strong fit:

Education and professional background

  • you are an early-career professional or recent graduate seeking practical, technical skills to stand out in a data-informed world
  • you are a mid-career professional or manager who wants to apply data insights to lead projects and teams more effectively
  • you are returning to the workforce and want to reskill or upskill with relevant, in-demand data analytics courses and training
  • you are internationally trained and seeking Canadian-recognized credentials that enhance your existing experience
  • you have a generalist or administrative background and want to build stronger digital, analytical and data visualization skills

Career growth and aspirations

  • you want to become more confident working with data to communciate insights clearly, and make a measurable impact in your workplace
  • you want a certificate that validates your skills and helps position you as a valuable, forward-thinking team member
  • you’re building toward a larger credential in data analytics and want a practical, flexible pathway to get started

Motivations and values

  • you’re motivated to turn complex data into clear, compelling visual stories that help drive understanding and decision-making
  • you value learning that is applied, flexible, and developed by professionals who understand your career context
  • you’re committed to professional growth and want to take data visualization courses that keeps pace with evolving digital demands
  • you’re looking for accessible, inclusive education that supports lifelong learning and career development

Career options

Some of our learners pursue careers in the following roles:

Instructors

News and resources

Courses and fees

To earn the micro-certificate, you must successfully complete two required courses. You are expected to complete DAMS 304 prior to DAMS 404.

= Courses open for registration

Program planning

The micro-certificate is completed by taking the two required courses. It is structured on a course-by-course basis. The estimated duration is one to two terms. It is expected learners will complete DAMS 304 prior to DAMS 404. Early registration is strongly encouraged to ensure availability.

To see our upcoming offerings, please view our course schedule. You are welcome to contact our office (bstadvisor@uvic.ca) for help with course selection. Early registration is strongly encouraged to ensure availability. Please note: Course schedules for each term are tentative, and all courses are subject to minimum enrolment numbers. 

To complete the program, students must have access to a laptop that meets the following minimum requirements.

Laptop specifications (minimum requirements)

  • Processor (CPU): Intel Core i5 (10th gen or newer) / AMD Ryzen 5
  • RAM: 8GB (16GB recommended for better multitasking)
  • Storage: 256GB SSD (512GB preferred for larger file storage)
  • Graphics card (GPU): Integrated graphics (Intel Iris Xe or AMD Radeon)
  • Battery life: At least 6 hours
    • Note: For in-person classes, students must bring a fully charged laptop
  • Operating system: Windows 11 or macOS (Windows is preferred for Power BI)

For Online Classes

  • Webcam: Built-in or external HD webcam (USB recommended)
  • Speakers & microphone: Built-in, USB plug-in, or wireless Bluetooth

Software

  • Power BI Pro Software License – purchased at time of registration

Estimated fees

Fee description Fee
Program application fee (non-refundable) $20.00
Tuition

$1,450.00 ($725 per course)

Software license costs (estimated) $115.00
Estimated Total $1,585.00*
*IMPORTANT NOTE:
Fees listed in this section are an estimate for the full two-year program. Total program fees may vary depending on delivery format, tuition rate, course selections, student services fees, textbooks and taxes. Tuition and fees are subject to annual increases. 
Fee description Fee
Program application fee (non-refundable) $20.00
Tuition (includes deposit, if applicable) $1,770.00 $885 per course)
Software license costs (estimated) $115.00
Estimated Total $1,905.00*
*IMPORTANT NOTE:
Fees listed in this section are an estimate for the full two-year program. Total program fees may vary depending on delivery format, tuition rate, course selections, student services fees, textbooks and taxes. Tuition and fees are subject to annual increases. 

Application information

Admission requirements

If your first language is not English, you will be asked to provide evidence of fluency through the submission of an IELTS (Academic) score of minimum 6.0 (with no component less than 5.5), TOEFL score of 550 (79 Internet Based TOEFL), completion of the UVic English Language Centre's ELPI 570 level, or equivalent level through one of our English pathway partners.

How to apply

When registering, you will have the option to purchase the DSV micro-certificate fee at an additional cost of $20. You are only required to select this when registering for one of the two required courses. 

Once you have completed your second course, your certificate will be electronically issued and sent to you. Certificates will be sent approximately one month after the completion of your third course. 

Note: We are unable to retroactively issue a micro-certificate. Students must purchase the $20 program fee prior to the last day of the last course in the program.

All students enrolled in micro-credential programs will automatically be opted-in to receiving a digital credential through Accredible upon completion of their program. Please visit our digital credentials page for more information.

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