About the Data Storytelling and Visualization program

In today’s competitive job market and data-driven economy, the ability to communicate insights clearly through data storytelling is essential. This two-course micro-credential is designed to meet the growing demand across industries for professionals who can translate complex data into actionable insights.

The purpose of the program is to bridge the critical gap between data analysis and communication—ensuring that learners can not only interpret data but also convey it effectively to diverse partners. As data continues to proliferate across all sectors, organizations need skilled individuals who can inform decision-making with compelling visual narratives and reports.

The program equips recent graduates and working professionals with hands-on experience using Microsoft Power BI, a leading tool in data visualization and business intelligence. Beginning with foundational concepts in data storytelling, visualization and communication, learners then advance to building interactive dashboards, applying design best practices, and tailoring data presentations to different audiences. Through an applied, project-based learning model, participants develop a portfolio of industry-relevant work that demonstrates job-ready skills in high demand. 

This program is especially timely as employers increasingly seek data-literate professionals who can support cross-functional teams, communicate with clarity, and make data meaningful. It represents a strategic response to urgent labour market needs. The program directly supports provincial workforce development priorities by enabling rapid upskilling for in-demand digital roles, supporting lifelong learning and career mobility, and addressing digital skill gaps in the existing workforce.

This program prepares learners for the Microsoft Power Bi Analyst Associate certificate.

How this program stands out

Credibility

The University of Victoria is consistently ranked among the top Canadian comprehensive universities and is recognized for preparing students for careers in a wide range of disciplines. Upon successful completion of this program, you will receive a micro-certificate.

Short-term

This program is designed to provide you with the knowledge and tools necessary to achieve your professional goals in one or two terms.

Experiential Learning

This program is highly applied—blending essential theory with real-world, hands-on experience through a project-based learning model. You’ll build practical skills in data visualization and reporting using widely used tools such as Microsoft Power BI.

Versatile

Courses taken through this program can be transferable to other micro-credentials or non-credit programs.

Stackable

Both courses in this program are required in the Data Analytics for Management Science diploma and the Data Analytics certificate. It is also a course option in the Business Intelligence and Data Analytics micro-certificate program.

What you will learn in the Micro-certificate in Data Storytelling and Visualization

Upon completion of this program, you will be able to:

• analyze complex data sets and the needs of relevant parties to determine appropriate data visualization and storytelling strategies
• design and create interactive dashboards and reports using Microsoft Power BI that effectively communicates key insights
• apply the principles of visual design, cognitive load, and narrative structure to craft engaging data stories
• evaluate the accuracy, clarity, and impact of data visualizations using industry best practices
• present data-driven findings and recommendations clearly to both technical and non-technical audiences
• ensure integrity in the data storytelling, visualization and reporting process