Content Marketing Creation and Strategy

Code: DIGM440
Apply this course towards: Digital Marketing

Course description

This course offers an in-depth exploration of content marketing strategy, focusing on how to plan, manage, and evaluate content that supports business goals and builds meaningful connections with target audiences. You’ll examine the full content marketing process, from audience research and strategic planning to distribution and performance analysis, with an emphasis on making informed decisions about content formats, channels, and messaging, supported by tools such as editorial calendars, personas, and key performance indicators. You’ll also consider how ethics, accessibility, and emerging tools like AI influence content strategies and shape audience trust.

Learning objectives

  • Analyze the needs of target audiences through audience research to inform strategic content planning and business decision-making.
  • Develop content recommendations that are engaging, optimized, and platform-appropriate for social media, email, and websites, to effectively drive audience engagement and meet business objectives.
  • Apply SEO, formatting, and structure best practices to make online content discoverable and readable.
  • Distribute content effectively, using a strategic mix of owned, earned, and paid channels.
  • Evaluate content effectiveness using performance metrics and data, to make informed, strategic improvements.
  • Apply ethical principles and compliance guidelines in content planning and distribution, including considerations for artificial intelligence use.

Registration details

Select your offering:

You have already registered for this course.

View My account

This item is already in your shop cart.

View shop cart
Loading section fee(s)...

You're already on the waiting list for this item.

Sorry, this section is full.

Fees

Fee Tax Subtotal
{{ ::(fee.price | currency) }} {{ ::(fee.tax | currency) }} {{ ::(fee.total | currency) }}
{{ ::(child.price | currency) }} {{ ::(child.tax | currency) }} {{ ::(child.total | currency) }}
    Total {{ fee.totalFees | currency }}

Add to Shop Cart Loading

Note: You will be asked to sign in or create an account to register and pay for this course.

Having trouble registering online? Register by phone: 250-472-4747

Online registration temporarily unavailable

Sorry, this course is not available for registration at this time.

This course is in progress. Please contact us for more details.

Online registration is closed for this course. You may still be able to register by phone. Call 250-472-4747 to find out.

This course is on your wish list. You will be notified when this course becomes available.

Want to receive notification when this course becomes available?

{{ loggedIn ? 'Add to wish list' : 'Sign in/create a new account to add to wish list' }}

Info you should know:

Continuing Studies statement on use of educational technology

This course will require the use of Zoom and may use other education technology such as internet-based applications, cloud services, or social media. In order to complete this course you will be required to either consent to the disclosure of your personal information outside of Canada to enable use of these technologies, or work with the Division of Continuing Studies to explore other privacy protective options (such as using an alias or nickname).