Managing in the Digital Economy

Code: BMBA470
Apply this course towards: Business Administration – Certificate, Business Administration – Diploma, Digital Marketing, Data Analytics for Management Science

Course description

This course explores the concept of the digital economy and its transformative impact on organizations, industries, and society. You will develop an understanding of what the digital economy entails, including the economic transformations driven by digital technologies and practices, and how these changes influence business models and market dynamics.

The course examines the challenges organizations face in adapting to a rapidly evolving digital environment and emphasizes analytical decision-making skills to leverage technology effectively while managing associated risks. You will also learn to distinguish between technology and business problems and improve your communication skills around technology-related business issues. A key focus will be on understanding the broader economic implications of the digital economy and its transformative effects on industries and society.

Learning objectives

Upon completion of this course, you should be able to:

  • Describe key components and scope of the digital economy.
  • Analyze the challenges the digital economy creates for organizations from both business and economic perspectives.
  • Develop analytical decision-making skills for applying technology and digital practices to address business needs while managing risks effectively.
  • Demonstrate critical thinking skills by identifying how a technology problem differs from a business problem in diverse economic contexts.
  • Communicate effectively about technology and technology-related business issues, considering their economic impacts.

View sample course outline (PDF). 

Prerequisites

The course will be of most value to you if you have at least five years of professional experience. You do not require any technical knowledge or skills beyond the ability to use a web browser and Microsoft Word for your assignments.

Registration details

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Info you should know:

Continuing Studies statement on use of educational technology

This course will require the use of Zoom and may use other education technology such as internet-based applications, cloud services, or social media. In order to complete this course you will be required to either consent to the disclosure of your personal information outside of Canada to enable use of these technologies, or work with the Division of Continuing Studies to explore other privacy protective options (such as using an alias or nickname).