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Ready, set, launch: your breakthrough starts here

Take the leap and blast off into your future. Like a rocket preparing for its next mission, this program is your ultimate launchpad—propelling aspiring digital marketers and career changers into orbit as confident, skilled professionals. Imagine gaining practical, real-world experience to ignite your potential and honing your skills with new digital strategies and proven techniques taught by experts in their fields. In the fast-evolving world of marketing, you’re not just navigating the digital frontier—you’re conquering it.

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Description

Courses and fees

Application information

Questions?

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Program at a glance

Program description

Responding to the growing need for education and competency development in digital skills and marketing, the Diploma in Digital Marketing (DIGM) will equip learners with the expertise to effectively develop and analyze digital marketing initiatives, strategies and communications.

Comprehensive training in digital marketing strategies

By fostering a thorough and practical mastering of digital marketing methodologies and their integration with traditional marketing, advertising, sales and communication, participants will refine their competencies in digital marketing planning, search engine optimization (SEO), social media marketing, content creation and analytics. Graduates will develop in-demand skills and competencies required to plan, execute, measure and lead digital marketing projects and promotional campaigns. Learners will explore digital marketing strategies across multiple digital channels, including SEO, online advertising, content marketing and social media. 

In-demand skills for digital marketing professionals

The courses in our digital marketing diploma program supports learners with a variety of in-demand skills, tailored towards professionals in marketing, promotion, or communication fields. The DIGM diploma program builds on the success of existing non-credit programs in marketing communication and business management, making it ideal for those looking to upskill for career advancement, transition into key marketing roles, or enhance their digital expertise while collaborating with marketing and promotional teams.

Building on communication and business foundations

The Diploma in Digital Marketing draws upon the foundational curriculum of the marketing communication and business administration programs, and enhances it with new, targeted coursework, to meet the rising demand for specialized digital marketing skills and strategic insight. It provides a natural progression for current learners and graduates seeking deeper, advanced training tailored specifically to digital marketing.

Program highlights

Credibility
The University of Victoria is one of Canada's leading universities, recognized for preparing students for careers in a wide range of disciplines. Upon successful completion of this program you will receive a diploma.
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Teaching Talent
Our instructors are industry professionals with years of experience. They’re dedicated to helping you develop the knowledge and skills to realize your full potential.
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Networking Opportunities
Collaborate with, learn from and find support in a network of professional colleagues who are as passionate about adult education and lifelong learning as you are.
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Stackable
This program will give you laddering opportunities into other micro-credentials or to non-credit programs.
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Supportive Services
Get access to a range of services and resources before, during and after your time in the program. This includes a new student orientation day, career services, immigration advising, non-academic support and on-campus services.

Program outcomes

Upon completion of the program, graduates will have developed a robust set of skills that enable them to develop, execute and manage complex digital marketing projects. Graduates will be able to:

  • demonstrate a comprehensive understanding of key digital marketing concepts and strategies, including social media marketing, online consumer psychology and project execution
  • develop and implement advanced digital marketing strategies that effectively integrate with traditional marketing, advertising, sales and communication practices
  • apply fundamental marketing theories, concepts, and principles to make informed marketing management decisions across various professional settings
  • identify and apply ethical principles in digital marketing practices and critically examine and address biases in marketing strategies
  • create and execute strategic marketing communication plans utilizing social media, public relations, corporate communications, sales promotion, sponsorship, cross-cultural marketing, advertising and new communication technologies

Who is this program for?

The Diploma in Digital Marketing is for professionals who want to develop the skills needed to thrive in today’s digital labour landscape.

If you see yourself reflected in any of the following, this program could be a good match:

Career and Education Stage: 

  • you seek to enter the digital marketing field as a recent high school graduate or college student
  • you want to transition into the digital marketing field from a different industry
  • you work in the marketing field but have limited experience or education and want to deepen your understating of digital marketing skill sets

Career Aspiration: 

  • you want to enhance your professional competencies with a future-proof skill set
  • you want to gain comprehensive knowledge and practical skills to be proficient in a high-demand field
  • you are curious, creative, and want to collaborate with a diverse cohort
  • you want to pursue skill validation through credentialing
  • you desire to stay relevant in your chosen field while advancing you career

Work Environment:

  • you seek to engage and work in a more creative and dynamic work environment
  • you currently work in a small to medium-sized business where you handle multiple marketing responsibilities
  • you are employed in a larger organization, or digital agency, and responsible for executing specific digital marketing functions

Career options

Some of our learners pursue careers in the following roles:

News and resources

VIEW RESOURCES FOR CURRENT STUDENTS

VIEW PROGRAM POLICIES

Courses and fees

The DIGM program requires the completion of 12 courses in total (seven required courses and a choice of five electives).

Eight required courses:

  • Content Marketing Creation and Strategy (DIGM 440)
  • Data Ethics and Security (DAMS 303)
  • Digital Marketing Concepts and Execution (DIGM 300)
  • Marketing (BMBA 240)
  • Marketing Analytics (DIGM 430)
  • Marketing Communication (BMBA 330)
  • Search Engine Optimization (BMBA 420)
  • Social Media Marketing (BMBA 450)

Plus four elective courses chosen from:

Fees - Canadian Students

Fee description

Part-time

Full-time

Program application fee (non-refundable)

$150

$150

Tuition per course

$605 per course

$7,260

Student services fees

N/A

$1,604

Textbook costs (estimated)

$125 per course

$1,750

TOTAL

 

$10,764

 

Fees - International Students

Fee description

Part-time

Full-time

Full-time program application fee (non-refundable)

$300

$300

Non-refundable program deposit (due within 3 weeks of program offer)

$3,500

$3,500

Student services fee

N/A

$1,879

Tuition (includes deposit, if applicable)

$885 per course

$10,620

Textbook costs (estimated)

$125 per course

$1,750

TOTAL

 

$14,549

Application information

Admission requirements

Applicants for the diploma should normally be secondary school graduates with at least 2 years professional work experience or have previously completed the equivalent of two years of post-secondary study.

If your first language is not English, you will need to provide evidence of proficiency.

Learners who have completed, or are in-progress within, the existing MARCOM micro-credential program, can ladder into this diploma program, receiving credit for the (up to) three-courses completed for MARCOM. Similarly, learners in progress or graduates from the CBA or DBA programs can receive up to three-courses credit within the program.

How to apply

It is recommended that all students review the program policies page prior to applying for the program. You will find detailed information about application fees and requirements, course requirements, advanced standings, English Language proficiency and more. If you have any questions about our policies, don’t hesitate to contact our team.

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Application dates

Starting in
May 2025
Availability
Not Currently Accepting
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Dates TBD
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Starting in
September 2025
Availability
Not Currently Accepting
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Dates TBD
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Starting in
January 2026
Availability
Not Currently Accepting
Apply by
Dates TBD
Contact us for more info

Questions?

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