Data Strategy Development

Code: DAMS410
Apply this course towards: Data Analytics for Management Science, Digital Marketing

Course description

Focuses on the development of effective data strategies to drive business success. Students will learn how to align data initiatives with organizational goals, create data governance frameworks, and implement best practices for data management. The course covers strategic planning, data lifecycle management, and the role of data in decision-making processes. Through practical exercises and case studies, students will gain the skills needed to design and execute data strategies that enhance business performance and innovation.

Learning objectives

  • Apply best practices for data management and governance in developing effective data strategies.
  • Implement strategic planning techniques to manage the data lifecycle within an organization.
  • Analyze the role of data in decision-making processes and its impact on business performance.
  • Design comprehensive data strategies that enhance business performance and foster innovation through practical exercises and case studies.

 

Required Equipment (Laptop)

To complete the program, students must have access to a laptop that meets the following minimum requirements.

Laptop Specifications (Minimum Requirements)

  • Processor (CPU): Intel Core i5 (10th gen or newer) / AMD Ryzen 5
  • RAM: 8GB (16GB recommended for better multitasking)
  • Storage: 256GB SSD (512GB preferred for larger file storage)
  • Graphics Card (GPU): Integrated graphics (Intel Iris Xe or AMD Radeon)
  • Battery Life: At least 6 hours
    • Note: For in-person classes, students must bring a fully charged laptop
  • Operating System: Windows 11 or macOS (Windows is preferred for Power BI)

For Online Classes

  • Webcam: Built-in or external HD webcam (USB recommended)
  • Speakers & Microphone: Built-in, USB plug-in, or wireless Bluetooth

Registration details

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Info you should know:

Continuing Studies statement on use of educational technology

This course will require the use of Zoom and may use other education technology such as internet-based applications, cloud services, or social media. In order to complete this course you will be required to either consent to the disclosure of your personal information outside of Canada to enable use of these technologies, or work with the Division of Continuing Studies to explore other privacy protective options (such as using an alias or nickname).