Professional Sales Skills
Code: BMBA270
Apply this course towards:
Business Administration – Certificate,
Business Administration – Diploma
Course description
Based on the consultative sales approach, this course focuses on the self-management, business development and selling techniques that facilitate a successful career in modern professional sales. Lectures, discussions, group learning activities, hand-in assignments and simulated sales presentations provide you with a step-by-step approach to building relationships and servicing customer needs. Topics include:
- selling as a profession
- social and ethical issues
- buyer behaviour
- preparation for relationship selling
- the Relationship Selling process
- time management
- negotiation skills and other keys to a successful sales career
Learning objectives
- Understand the role of the modern sales professional.
- Understand and employ the consultative sales approach.
- Create and implement strategies for business development.
- Employ effective time management and self-management techniques.
- Manage the ethical issues associated with professional selling.
- Analyze customer needs and behavior and utilize appropriate sales techniques to build relationships and secure business.
Registration details
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