In this course you will learn to recognize marketing issues and problems; analyze research information; apply diagnostic tools; perform research for international marketing plans; participate in the development, implementation, and management of an international marketing plan; and evaluate an organization’s marketing efforts and strategies to enhance value, and attract and retain customers.
Note: This course has an updated course code. It was formerly BMIT 130.
A full course refund will be provided only if you withdraw or transfer from the course prior to the term start date. A refund—less an administrative fee ($60)—will be issued if you request to withdraw or transfer courses within one week of the term start date. Deadlines are firm and no refund will be available after deadlines even if you are requesting to transfer to another course. All requests to withdraw or transfer from a course should be directed toward the registration team at email@example.com or (250)472-4747.