In this course you will learn to recognize marketing issues and problems; analyze research information; apply diagnostic tools; perform research for international marketing plans; participate in the development, implementation, and management of an international marketing plan; and evaluate an organization’s marketing efforts and strategies to enhance value, and attract and retain customers.
Note: This course has an updated course code. It was formerly BMIT 130.
Any requests to withdraw received more than one week prior to the term start date will be issued a full tuition refund. A refund—less an administrative fee ($60)—will be issued if you request to withdraw or transfer courses within the week prior to the term start date or on the term start date. No refunds will be issued after the term start date regardless of the course start date. Requests to transfer from one course section to another, or to withdraw from one course to another, are considered course withdrawals and will adhere to withdrawal deadlines noted above. Please visit https://continuingstudies.uvic.ca/business-and-management/programs/student-resources/important-dates for all upcoming withdrawal deadlines. All requests to withdraw or transfer from a course should be directed toward the registration team at email@example.com or 250-472-4747.