International Marketing

Code: BMBA180
Apply this course towards: Business Administration – Diploma, Business Administration – Certificate

Course description

In this course you will learn to recognize marketing issues and problems; analyze research information; apply diagnostic tools; perform research for international marketing plans; participate in the development, implementation, and management of an international marketing plan; and evaluate an organization’s marketing efforts and strategies to enhance value, and attract and retain customers.

Note: This course has an updated course code. It was formerly BMIT 130.

View sample course outline (PDF). 

Learning objectives

Upon completion of this course, you should be able to:

  • Apply the key terms, definitions, and concepts used in marketing with an international perspective.
  • Compare the value of developing global awareness vs. a local perspective in marketing.
  • Evaluate different cultural, political, and legal environments influencing international marketing.
  • Explain the impact of global and regional influences on products and services for consumers and businesses.
  • Understand the segmentation, targeting, and positioning process in international markets.
  • Apply basic internationally oriented marketing strategies (total product concept, pricing, place, and promotion).
  • Evaluate the most appropriate international market entry strategy for various country markets.
  • Understand the importance of the Internet for global business.
  • Understand the international differences in the 4P’s from domestic ones.
  • Develop an effective international marketing plan for use in a foreign market.

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