Influencer and Affiliate Marketing
Code: DIGM460
Apply this course towards:
Digital Marketing
Course description
This course will provide an in-depth exploration of influencer and affiliate marketing, focusing on their roles within the broader digital marketing landscape. Participants will explore different affiliate marketing models, including pay-per-click, pay-per-lead, and pay-per-sale, explore techniques for finding, evaluating, and collaborating with influencers who align with brand values and target audiences, and analyze successful campaigns and case studies.
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