Eight (8) required courses:
- BMBA240 Marketing
- BMBA330 Marketing Communication
- BMBA450 Social Media Marketing
- DAMS 303 Data Ethics and Security
- DIGM 300 Digital Marketing Concepts and Execution
- DIGM 420 Search Engine Optimization
- DIGM 430 Marketing Analytics
- DIGM 440 Content Marketing Creation and Strategy
Plus four (4) elective courses from below:
- AAA01 Applied AI for Administration
- BMBA100 Business Administration
- BMBA110 Business Writing
- DAMS301 Business Intelligence and Data Analytics Fundamentals
- DAMS304 Introduction to Data Storytelling, Visualization, and Reporting
- DAMS410 Data Strategy Development
- DIGM460 Influencer and Affiliate Marketing
- Special Topics in Digital Marketing
- ISP110 Intercultural Communication in the Workplace
- BMBA180 International Marketing
- BMBA120 Interpersonal Business Communication
- BMBA470 Managing in the Digital Economy
- BMBA270 Professional Sales Skills
- TECH110 Project Management
- TECH120 Digital Communication