As the internet has evolved to play a larger role in our daily lives, it has also developed into a powerful tool for businesses. But with so many possible platforms and technologies available online, where should a business focus its digital marketing efforts? In this course, you will learn about web-based business models, social media technologies and strategies, and digital marketing trends. We will also examine privacy and security considerations.
Note: This course has an updated course name. It was formerly called Social Marketing and E-Commerce.
Define important social media and digital marketing terminology and acronyms.
Describe how social media technologies and applications can enable the achievement of business goals.
Use knowledge of consumer behaviour concepts to develop better marketing and sales strategies.
Discuss current trends and practices in social media and digital marketing.
Discuss how information systems affect privacy and security.
Online learning is when course delivery, and all associated learning activities, take place via the internet. For online learning tips, system requirements and differences between delivery styles, please visit our online learning webpages.
Using mobile devices in online courses
If you are planning on accessing your online courses using a mobile device such as a tablet or a smartphone, please note that not all required course features will be accessible with these devices. To fully function in your online courses, you will need to have access to a computer running Windows or MacOS.
Any requests to withdraw received more than one week prior to the term start date will be issued a full tuition refund. A refund—less an administrative fee ($60)—will be issued if you request to withdraw or transfer courses within the week prior to the term start date or on the term start date. No refunds will be issued after the term start date regardless of the course start date. Requests to transfer from one course section to another, or to withdraw from one course to another, are considered course withdrawals and will adhere to withdrawal deadlines noted above. Please visit https://continuingstudies.uvic.ca/business-and-management/programs/student-resources/important-dates for all upcoming withdrawal deadlines. All requests to withdraw or transfer from a course should be directed toward the registration team at firstname.lastname@example.org or 250-472-4747.
Credit vs non-credit
Credit refers to degree credit. If you are taking a course or program for credit through UVic Continuing Studies, it means that course or program provides credit towards a degree at UVic or another authorized university. Credit students have to meet certain criteria, such as being accepted to both UVic Continuing Studies and the University of Victoria.