This course has been designed to introduce you to the fundamentals of marketing. You will learn the fundamentals of key marketing theories, concepts, and principles as well as their application in making sound marketing management decisions in a variety of for-profit and not-for-profit organizations.
Part of the focus of this course is to give you two perspectives – that of an aspiring marketer but also to have you be a more astute consumer. When you consider that much of what is marketed are things we don't really need, it makes some sense to pay attention to cues and approaches so that we can make decisions that work for us - both professionally and personally.
We will cover a lot of diverse business concepts such as demographic and psychographic segments, understanding the history of marketing, product life cycles, the four p's, and marketing plan development.
Online learning is when course delivery, and all associated learning activities, take place via the internet. For online learning tips, system requirements and differences between delivery styles, please visit our online learning webpages.
Using mobile devices in online courses
If you are planning on accessing your online courses using a mobile device such as a tablet or a smartphone, please note that not all required course features will be accessible with these devices. To fully function in your online courses, you will need to have access to a computer running Windows or MacOS.
Any requests to withdraw received more than one week prior to the term start date will be issued a full tuition refund. A refund—less an administrative fee ($60)—will be issued if you request to withdraw or transfer courses within the week prior to the term start date or on the term start date. No refunds will be issued after the term start date regardless of the course start date. Requests to transfer from one course section to another, or to withdraw from one course to another, are considered course withdrawals and will adhere to withdrawal deadlines noted above. Please visit https://continuingstudies.uvic.ca/business-and-management/programs/student-resources/important-dates for all upcoming withdrawal deadlines. All requests to withdraw or transfer from a course should be directed toward the registration team at firstname.lastname@example.org or 250-472-4747.
Credit vs non-credit
Credit refers to degree credit. If you are taking a course or program for credit through UVic Continuing Studies, it means that course or program provides credit towards a degree at UVic or another authorized university. Credit students have to meet certain criteria, such as being accepted to both UVic Continuing Studies and the University of Victoria.
Continuing Studies statement on use of educational technology
Students will be required to have a NetLink ID for all online courses, as well as many campus resources. This course may require the use of education technology such as internet-based applications, cloud services, or social media. In order to complete this course you will be required to either consent to the disclosure of your personal information outside of Canada to enable use of these technologies, or work with the Division of Continuing Studies to explore other privacy protective options (such as using an alias or nickname).