
Marketing
Code: BMBA240
Apply this course towards:
Business Administration – Fast Track,
Business Administration – Accelerated,
Business Administration – Aviation,
Business Administration – Certificate,
Business Administration – Diploma,
Business Courses Online
Course description
This course has been designed to introduce the student to the fundamentals of marketing. The modules are intended to provide an introductory level of understanding of each topic, how that topic relates to the marketing function, and to encourage further studies in each specific area. The course outline will define the specific areas to be covered.
View sample course outline (PDF).
Learning objectives
Marketing is truly a combination of pretty much every facet of business. It is a broadly based subject that includes many aspects of finance, operations management and psychology. We will cover a lot of diverse business concepts. However, our specific learning outcomes will include the understanding of:
- segmentation: demographic and psychographic segments
- branding
- understanding the history of marketing
- product life cycles
- The four p’s
- market research-focus groups and viral marketing
- marketing plan development
- identifying target markets and differentiation
Registration details
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Continuing Studies statement on use of educational technology
Students will be required to have a NetLink ID for all online courses, as well as many campus resources. This course may require the use of education technology such as internet-based applications, cloud services, or social media. In order to complete this course you will be required to either consent to the disclosure of your personal information outside of Canada to enable use of these technologies, or work with the Division of Continuing Studies to explore other privacy protective options (such as using an alias or nickname).