Sticky notes, writing


The long-term success of a business lies in its marketing. Developing smart advertising strategies is what increases customer engagement and directs consumers to your service or product. Making valuable professional connections with customers and knowing how to handle consumer behaviours will guide you on the road to success. Using digital marketing skills and keeping up with social media trends can also give you a leg up. In these courses, you’ll learn how to organize marketing and communication plans to reach your target audience and make your organization stand out. 

Marketing programs

In our Marketing Communication micro-credential program, you will learn the building blocks of what constitutes good marketing, messaging, and you will develop strong communication and decision-making skills.

Marketing courses

Take the Marketing course to gain a solid foundation and to learn more about business growth, or take the Social Media Marketing course to get a deeper understanding on how digital technologies can help your marketing efforts. If you’re looking to apply marketing knowledge to an global market, we also offer International Marketing.

Most courses under this topic can be taken individually or as part of a program. 


Courses open for registration

Business Administration – Certificate

The Certificate in Business Administration (CBA) is a flexible 13-week program designed to fit the needs of mid-career professionals, full-time employees and people looking for professional development. Learn about business administration, marketing, technology and more.
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Business Administration – Diploma

The Diploma in Business Administration (DBA) is a comprehensive business administration program designed to give you the practical knowledge and skills required for professional success. You'll learn business administration, business writing, management computing, financial accounting, marketing, small business management, international business and more.
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Business Communication

Effective communication skills can help you go places. This versatile business program provides practical information and easily applied strategies to help you become a confident communicator in any industry.
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Marketing Communication

The Micro-certificate in Marketing Communication introduces learners to marketing theory and practices, communication planning and social media communications.
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Consequences of Technology

There are consequences to advancing communication technology. We can sometimes predict the effects that we call “progress.” Other times we cannot. Fortunately, some books help explain the changes we face.

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Continuing Studies at UVic joins forces with Lighthouse Labs, helping students flourish in tech workforce

If you want to enter a career in the tech workforce, your background or experience level shouldn’t be holding you back from reaching your goals. Everyone deserves an equal opportunity to get involved and thrive in Canada’s growing information and communications technology (ICT) sector.

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The bright side of the digital world

The thought of pursuing digital communication stood out to instructor Liz Pittman like a rainbow glowing in the sky after a heavy rainfall. Social media can be a great community building tool, she says.

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Megan Wolfe, Program Assistant
Tel 250-721-8072