The program's essence is adding PR theory to PR practice: it's about why we do what we do as PR practitioners (…) UVic's PR program helped me understand the fundamentals of PR, which is absolutely essential for any PR practitioner.

Completing this program while working full-time provided technical training and enhancement to my day-to-day work, while my studies received the benefit of real-world experience. It gave me a foundation to build my career upon, accelerating my skill set and advancement in a way that I believe I would not have achieved without it.

UVic’s PR Program provides two invaluable tools: context and contacts. Like me, many students have actually worked in communications for years without much specific training in the conceptual, historical and research context of PR. The program remedies that deficiency. Then of course, it's really all about people, because you learn from students as well as instructors. The program is a goldmine for contacts.

I really enjoyed the Leadership in Public Relations course. It was an eye-opening experience allowing me to reflect on my own career and truly understand why I appreciated some management more than others. The course made me look at my own leadership skills inventory and determine where I could be stronger and how to improve.

The program provided me an opportunity to learn new skills, such as writing communications plans, and offered a relevant current look at the communications profession locally and in various sectors.

Anna Marie White, Instructor, is an exceptional leader and a wonderful source of information to learn from. She is fully engaged in helping and leading students to become their very best. I would recommend [Leadership in Public Relations course] to anyone currently in a management position - you will come out of this course a stronger leader.

For me, the greatest asset of being a student in UVic’s PR program was the variety of instructors, most of whom are industry professionals actively working in the field of public relations, and sharing in their real life experiences.

What I like most about teaching at UVic is the diversity of the student population and the spirit and enthusiasm they bring to their studies.

Graduating from this program will give your PR career the potential to soar.

Many of my virtual classmates were also employed in roles that challenged our learning and brought real life situations to the table for discussion. Assignments were varied and ranged from case studies to actually volunteering with a local organization to write its communication plan.