The Micro-certificate in Skill Building for Public Relations is designed for new practitioners who want to boost their confidence, credibility and skills in the field of public relations. You will explore the fundamentals of public relations, such as communication planning, writing, social media, media relations, and the value of leadership skills in the public relations industry. This course will include hands-on activities, practical tools and templates, and real-world examples. Upon completion, you will possess job-ready skills and a deeper understanding of your career path within the public relations profession.
Start your PR career with a strong foundation
Experience is the foundation for where all successful goals begin. Like the roots of a flourishing tree—stabilizing and full of potential—our program nurtures aspiring PR professionals with the foundational skills needed for a career in public relations. Gain practical, job-ready skills to enhance your resume and build credibility as you explore the core areas of PR in an immersive environment.
Grow your roots first to expand your future career opportunities.
Explore the program: Micro-certificate in Skill Building for Public Relations
How this program stands out
Online Flexibility
Credibility
Short-term
Experiential Learning
Stackable
What you will learn in the Micro-certificate in Skill Building for Public Relations
After completing this program you will be able to:
- develop a communications plan based on research, analysis, strategy and evaluation
- employ informative and persuasive writing and editing skills to communicate clearly, concisely, comprehensively and accurately
- use strategic PR tools and techniques to communicate effectively with the media, community members, online audiences and employees
- apply appropriate PR theories, models and practices to support strategic public relations activities
- navigate a situation successfully using sound PR leadership and ethics
- describe various PR career paths based on a thorough understanding of the role of the PR practitioner and profession
Who should take the Micro-certificate in Skill Building for Public Relations
If you see yourself reflected in any of the following, this program could be a good match:
- you are employed in the public relations filed
- you are an emerging professional in the public relations field
- you are interested in pursuing a career in public relations
- you want to obtain practical skills in this area
- you want to obtain a credential in public relations to stay relevant in a competitive job market, improve workplace performance and employability
- you are interested in public relations and want to know about this industry and how PR functions within an organization
Career options
Some of our learners pursue careers in the following careers:
What do our learners say?
I would happily recommend this course to anyone looking to build their skills in PR. It covers a broad range of topics and there's a lot to learn, but it allows you to explore different areas while gaining a solid foundation. It’s a great way to discover what you enjoy most, all while building the practical knowledge and confidence to succeed right away."
I wanted to add the PR aspect to be more well-rounded and informed. I have learned tremendously. PR is the practice of ethics and integrity to bring awareness to an issue or situation."
I really enjoyed the course material. The assignments were relevant and timely to my current position. My confidence level has increased."
The coursework was engaging, challenging, and rewarding."
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RELATED TOPICS: Public Relations