Evolution of Public Relations

PART OF: Public Relations

Course description

This course provides a study of how public relations have evolved in order to meet the changing and increasing needs of our society. This look at historical events, and how the role of public relations has emerged, provides you with helpful insight into today's patterns of public relations practice.

Learning objectives

  • Interpret communications trends, analyze media data and assess the impact of current public relations practices.
  • Collect, analyze, evaluate and incorporate research into your public relations work.
  • Practice critical and analytical thinking when you evaluate types of media used in organizations in public, private and not-for-profit sectors.
  • Compare how historical issues, how ideas, reputations and outcomes were managed strategically.
  • Review the role of public relations in your life and explain it from your personal perspective using clear, concise writing.

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