This course provides a study of how public relations have evolved in order to meet the changing and increasing needs of our society. This look at historical events, and how the role of public relations has emerged, provides you with helpful insight into today's patterns of public relations practice.
Interpret communications trends, analyze media data and assess the impact of current public relations practices.
Collect, analyze, evaluate and incorporate research into your public relations work.
Practice critical and analytical thinking when you evaluate types of media used in organizations in public, private and not-for-profit sectors.
Compare how historical issues, how ideas, reputations and outcomes were managed strategically.
Review the role of public relations in your life and explain it from your personal perspective using clear, concise writing.
This course may be available online. Students login to the course and communicate with the instructor and fellow students via the Internet. All assignments and course activities are submitted electronically to the course instructor.
Using mobile devices in online courses
If you are planning on accessing your online courses using a mobile device such as a tablet or a smartphone, please note that not all required course features will be accessible with these devices. To fully function in your online courses, you will need to have access to a computer running Windows or MacOS.
A course refund, minus a $75 administrative fee, will only be provided within six calendar days after the course start date. You will need to provide notification of withdrawal by phone: 250-721-6129 OR email: firstname.lastname@example.org. You will receive a W on your transcript.
Credit vs non-credit
Credit refers to degree credit. If you are taking a course or program for credit through UVic Continuing Studies, it means that course or program provides credit towards a degree at UVic or another authorized university. Credit students have to meet certain criteria, such as being accepted to both UVic Continuing Studies and the University of Victoria.