This course provides a study of how public relations have evolved in order to meet the changing and increasing needs of our society. This look at historical events, and how the role of public relations has emerged, provides you with helpful insight into today's patterns of public relations practice.
Interpret communications trends, analyze media data and assess the impact of current public relations practices.
Collect, analyze, evaluate and incorporate research into your public relations work.
Practice critical and analytical thinking when you evaluate types of media used in organizations in public, private and not-for-profit sectors.
Compare how historical issues, how ideas, reputations and outcomes were managed strategically.
Review the role of public relations in your life and explain it from your personal perspective using clear, concise writing.
Online learning is when course delivery, and all associated learning activities, take place via the internet. For online learning tips, system requirements and differences between delivery styles, please visit our online learning webpages.
Using mobile devices in online courses
If you are planning on accessing your online courses using a mobile device such as a tablet or a smartphone, please note that not all required course features will be accessible with these devices. To fully function in your online courses, you will need to have access to a computer running Windows or MacOS.
A course refund, minus a $75 administrative fee, will only be provided within six calendar days after the course start date. You will need to provide notification of withdrawal by phone: 250-721-6129 OR email: firstname.lastname@example.org. Students who withdraw after that date may be eligible to receive a W transcript status. Students who do not notify the course Instructor and Administrative staff of their decision not to complete the course will receive a failing grade (F).
Credit vs non-credit
Credit refers to degree credit. If you are taking a course or program for credit through UVic Continuing Studies, it means that course or program provides credit towards a degree at UVic or another authorized university. Credit students have to meet certain criteria, such as being accepted to both UVic Continuing Studies and the University of Victoria.