Effective Communication Tools

Code: HPPR402
Apply this course towards: Public Relations

Course description

As a public relations professional, it’s important to be aware of and understand the communications tools at your disposal to deliver meaningful results. This course explores the many diverse communications tools available and how to effectively select the best tools to meet your communications goal, objective(s), messaging and audience(s). This course will also explore new and emerging tools that have an important place in reaching our audiences. At the end of this course, you will understand the types of communications tools available, how to use them and important factors to consider as you determine the right communications mix for your campaign.

Learning objectives

  • Identify and understand the diverse communication tools available.
  • Activate communication tools in various combinations to carry out public relations objectives.
  • Recognize the resources an organization needs to carry out integrated communications strategies. 
  • Apply a project management and evaluation lens to communication tools.
  • Craft communications goal, objective(s), messaging and audience(s) before determining the most effective mix of communications tools for an integrated strategy.
  • Develop integrated communications strategies using a mix of communications tools.

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