This course focuses on writing and editing as fundamental skills in the practice of public relations. You learn the basics of editing, as well as the elements of good writing, their role in organizational communications and their specific applications in various media.
At the end of this course, you will be able to apply these skills to the production of a range of communications vehicles, including news releases, newsletters, annual reports, feature articles, advertising copy, and video and audio productions.
Apply the principles of effective organizational writing that adhere to clarity, conciseness, consistency and coherence standards.
Utilize the principles of plain language in writing news releases, backgrounders and other communications tools.
Develop professional editorial standards when writing for the news media.
Administer the principles of PR writing for the web.
Understand the basic principles of preparing effective PowerPoint presentations for various publics.
Identify and profile target audiences (internal and external publics).
Write appropriate communications vehicles for target audiences.
Work in a team environment to mirror the workplace and its expectations.
This course will require the use of education technology such as internet-based applications, cloud services and social media. In order to complete this course you will be required to either consent to the disclosure of your personal information outside of Canada to enable use of these technologies, or work with the instructor to use other privacy protective options (such as using an alias or nickname).
Online learning is when course delivery, and all associated learning activities, take place via the internet. For online learning tips, system requirements and differences between delivery styles, please visit our online learning webpages.
Using mobile devices in online courses
If you are planning on accessing your online courses using a mobile device such as a tablet or a smartphone, please note that not all required course features will be accessible with these devices. To fully function in your online courses, you will need to have access to a computer running Windows or MacOS.
A course refund, minus a $75 administrative fee, will only be provided within six calendar days after the course start date. You will need to provide notification of withdrawal by phone: 250-721-6129 OR email: firstname.lastname@example.org. Students who withdraw after that date may be eligible to receive a W transcript status. Students who do not notify the course Instructor and Administrative staff of their decision not to complete the course will receive a failing grade (F).
Credit vs non-credit
Credit refers to degree credit. If you are taking a course or program for credit through UVic Continuing Studies, it means that course or program provides credit towards a degree at UVic or another authorized university. Credit students have to meet certain criteria, such as being accepted to both UVic Continuing Studies and the University of Victoria.