Course description

This course will build on skills and knowledge introduced in your introduction to marketing course. In marketing communications, you will develop communication planning strategies which will support your organization. 

This overview will work to enhance the development of integrated marketing communication strategies, including planning, development of key messages, the use of the appropriate marketing communication tools and development of key audience segments.

Through project, individual and group work, you will build practical skills in developing a marketing communication plan.

Learning objectives

  • Understand what marketing communications is.
  • Develop a basic communication plan and understand what comprises each element of the planning process.
  • Develop skills as a member of a group.

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