This course will build on skills and knowledge introduced in your introduction to marketing course. In marketing communications, you will develop communication planning strategies which will support your organization.
This overview will work to enhance the development of integrated marketing communication strategies, including planning, development of key messages, the use of the appropriate marketing communication tools and development of key audience segments.
Through project, individual and group work, you will build practical skills in developing a marketing communication plan.
Understand what marketing communications is.
Develop a basic communication plan and understand what comprises each element of the planning process.
A full course refund will only be provided if you withdraw from the course prior to the course start date. A refund—less an administrative fee—will be issued if you withdraw within six calendar days after the official course start date for online and part-time courses. Depending on your method of payment, a refund will be either mailed to you or credited to your credit card. A request to withdraw from a course must be submitted in writing to the Business and Management Programs office.
Credit vs non-credit
Credit refers to degree credit. If you are taking a course or program for credit through UVic Continuing Studies, it means that course or program provides credit towards a degree at UVic or another authorized university. Credit students have to meet certain criteria, such as being accepted to both UVic Continuing Studies and the University of Victoria.