Leadership Excellence in Public Relations

Code: HPPR470
Apply this course towards: Public Relations

Course description

Leadership Excellence in Public Relations prepares practitioners to move beyond strategies and tactics to achieve their leadership potential. In this course students will develop the competencies needed to lead a public relations team. Students will also be empowered to pursue organizational leadership at the highest level. This course explores how leadership paradigms and learned competencies affect PR team functioning and performance; how effective self-management contributes to compelling leadership of others; and how critical thinking contributes to leading successfully. 

Upon course completion, students are encouraged to continue growing in self-awareness and to be intentional about advancing their skills in public relations leadership to reach long-term career goals.

Learning objectives

  • Create a long-term vision for your public relations career development
  • Connect the importance of self-management to the core competencies needed to lead a team
  • Explain how leadership influences team performance
  • Evaluate the role of emotional intelligence in public relations leadership
  • Demonstrate effective leadership communication in a team

Prerequisites

HPPR401:  Public Relations Theory and Practice

This course will require the use of education technology such as internet-based applications, cloud services and social media. In order to complete this course you will be required to either consent to the disclosure of your personal information outside of Canada to enable use of these technologies, or work with the instructor to use other privacy protective options (such as using an alias or nickname).

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