Leadership Excellence in Public Relations prepares practitioners to move beyond strategies and tactics to achieve their leadership potential. In this course students will develop the competencies needed to lead a public relations team. Students will also be empowered to pursue organizational leadership at the highest level. This course explores how leadership paradigms and learned competencies affect PR team functioning and performance; how effective self-management contributes to compelling leadership of others; and how critical thinking contributes to leading successfully.
Upon course completion, students are encouraged to continue growing in self-awareness and to be intentional about advancing their skills in public relations leadership to reach long-term career goals.
Create a long-term vision for your public relations career development
Connect the importance of self-management to the core competencies needed to lead a team
Explain how leadership influences team performance
Evaluate the role of emotional intelligence in public relations leadership
Demonstrate effective leadership communication in a team
Online learning is when course delivery, and all associated learning activities, take place via the internet. For online learning tips, system requirements and differences between delivery styles, please visit our online learning webpages.
Using mobile devices in online courses
If you are planning on accessing your online courses using a mobile device such as a tablet or a smartphone, please note that not all required course features will be accessible with these devices. To fully function in your online courses, you will need to have access to a computer running Windows or MacOS.
A course refund, minus a $75 administrative fee, will only be provided within six calendar days after the course start date. You will need to provide notification of withdrawal by phone: 250-721-6129 OR email: email@example.com. Students who withdraw after that date may be eligible to receive a W transcript status. Students who do not notify the course Instructor and Administrative staff of their decision not to complete the course will receive a failing grade (F).
Credit vs non-credit
Credit refers to degree credit. If you are taking a course or program for credit through UVic Continuing Studies, it means that course or program provides credit towards a degree at UVic or another authorized university. Credit students have to meet certain criteria, such as being accepted to both UVic Continuing Studies and the University of Victoria.
Continuing Studies statement on use of educational technology
This course will require the use of education technology such as internet-based applications, cloud services and social media. In order to complete this course you will be required to either consent to the disclosure of your personal information outside of Canada to enable use of these technologies, or work with the instructor to use other privacy protective options (such as using an alias or nickname).