Knowing how to get the message out to your stakeholders is the key to a successful communication plan. This course examines various communication tools such as print, electronic, advertising and video, and determines how to get the right mix and when to use these tools. We also look at some of the latest methods of reaching and hearing from stakeholders with such vehicles as the Internet and direct mail.
At the end of this course, you will have an understanding of the different roles covered by communication media and the most effective methods to deliver the message using a specified budget.
Recognize the myriad of communication tools available including new technologies and traditional methods.
Use these tools in various combinations to carry out public relations objectives.
Understand the resources an organization needs to carry out public relations plans.
Plan for the integrated use of communication tools.
Appreciate the importance of careful project management and evaluation of the use of communication tools.
This course may be available online. Students login to the course and communicate with the instructor and fellow students via the Internet. All assignments and course activities are submitted electronically to the course instructor.
Using mobile devices in online courses
If you are planning on accessing your online courses using a mobile device such as a tablet or a smartphone, please note that not all required course features will be accessible with these devices. To fully function in your online courses, you will need to have access to a computer running Windows or MacOS.
A course refund, minus a $75 administrative fee, will only be provided within six calendar days after the course start date. You will need to provide notification of withdrawal by phone: 250-721-6129 OR email: firstname.lastname@example.org. You will receive a W on your transcript.
Credit vs non-credit
Credit refers to degree credit. If you are taking a course or program for credit through UVic Continuing Studies, it means that course or program provides credit towards a degree at UVic or another authorized university. Credit students have to meet certain criteria, such as being accepted to both UVic Continuing Studies and the University of Victoria.