Effective Communication Tools

PART OF: Diploma Program in Public Relations

Course description

Knowing how to get the message out to your stakeholders is the key to a successful communication plan. This course examines various communication tools such as print, electronic, advertising and video, and determines how to get the right mix and when to use these tools. We also look at some of the latest methods of reaching and hearing from stakeholders with such vehicles as the Internet and direct mail.

At the end of this course, you will have an understanding of the different roles covered by communication media and the most effective methods to deliver the message using a specified budget.

Learning objectives

  • Recognize the myriad of communication tools available including new technologies and traditional methods.
  • Use these tools in various combinations to carry out public relations objectives.
  • Understand the resources an organization needs to carry out public relations plans.
  • Plan for the integrated use of communication tools.
  • Appreciate the importance of careful project management and evaluation of the use of communication tools.

Registration details

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RELATED TO: Public Relations