This program is designed to take you through the fundamentals of marketing. You will learn how to apply these skills in the online marketing world and then develop communication planning strategies to support any organization. You will be guided through key marketing theories, concepts and principles, as well as their application in making sound marketing management decisions in a variety of industries. Learn about web-based business models, social media technologies and strategies, digital marketing trends and where a business should focus its digital marketing efforts. This overview will work to enhance the development of integrated marketing communication strategies. You will gain confidence in planning, developing key messages, using appropriate marketing communication tools and developing of key audience segments.
Unleash your marketing superpowers
Are you ready to become a skilled communicator in the marketing world and have your visions come to life? Our Micro-certificate in Marketing Communication will benefit your personal and professional lives as an aspiring marketer and as a smarter consumer. Just as a skilled architect designs a grand structure, you will gain the confidence to craft accurate plans, build key messages and manage marketing tools. You will have the opportunity to collaborate with industry experts and your peers to enhance your marketing strategies and achieve better results. Join our Marketing Communication program and discover the power of becoming a confident and strategic marketer.
Explore the program: Micro-certificate in Marketing Communication
What you will learn in the Micro-credential in Marketing Communication
Upon successful completion of this program you will:
- understand the function of marketing in a business
- understand the role of marketing communication within the marketing mix, and the purpose of various marketing communication channels (including social media)
- learn why, when and how to use different marketing communication channels to support business objectives
- develop a basic marketing communication plan and understand what comprises each element of the planning process
- enhance the development of integrated marketing communication strategies, including planning, development of key messages, the use of the appropriate marketing communication tools, and development of key audience segments
- describe and evaluate how social media technologies, platforms and applications can enable the achievement of business communication goals
Who should take the Micro-certificate in Marketing Communication
This program will appeal to learners who either own, or work in a small- or medium-sized business in any industry and are responsible for the organization’s marketing communication. They typically do not have time to take a longer marketing-focused diploma or certificate program, but desire specialized skills in this area—especially those being tasked with social media responsibilities. Individuals who aren’t currently in the marketing industry but want to “get their feet wet” by taking introductory courses will find value in this micro-certificate as well. Those who are in the marketing industry but in a different branch of marketing such as creative development, whether its design or creative writing, will gain valuable knowledge and skills in understanding how their creative solutions could help address bigger business and marketing issues.
This program can enhance your professional development if you:
- value measurable results and focus on achieving tangible outcomes through marketing efforts
- want to understand how different marketing channels and strategies can contribute to business success
- recognize the importance of adapting to the ever-changing marketing landscape by embracing new technologies, platforms and trends to stay ahead in the digital marketing realm
- enjoy keeping up with industry news, attending marketing events and engaging in discussions with like-minded professionals
- are open to exchanging ideas, seeking feedback and collaborating with colleagues, industry experts and peers to enhance your marketing strategies and achieve better results
Career options
RELATED TOPICS: MarketingCommunication