Writing for Public Relations

Code: HPPR405
Apply this course towards: Public Relations

Course description

This course focuses on writing and editing as fundamental skills in the practice of public relations. You learn the basics of editing, as well as the elements of good writing, their role in organizational communications and their specific applications in various media.

At the end of this course, you will be able to apply these skills to the production of a range of communications vehicles, including news releases, newsletters, annual reports, feature articles, advertising copy, and video and audio productions.

Learning objectives

  • Apply the principles of effective organizational writing that adhere to clarity, conciseness, consistency and coherence standards.
  • Utilize the principles of plain language in writing news releases, backgrounders and other communications tools.
  • Develop professional editorial standards when writing for the news media.
  • Administer the principles of PR writing for the web.
  • Understand the basic principles of preparing effective PowerPoint presentations for various publics.
  • Identify and profile target audiences (internal and external publics).
  • Write appropriate communications vehicles for target audiences.
  • Work in a team environment to mirror the workplace and its expectations.

Prerequisites

Registration details

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Info you should know:

Continuing Studies statement on use of educational technology

This course will require the use of education technology such as internet-based applications, cloud services and social media. In order to complete this course you will be required to either consent to the disclosure of your personal information outside of Canada to enable use of these technologies, or work with the instructor to use other privacy protective options (such as using an alias or nickname).