This course will build on skills and knowledge introduced in your introduction to marketing course. In marketing communications, you will develop communication planning strategies which will support your organization.
This overview will work to enhance the development of integrated marketing communication strategies, including planning, development of key messages, the use of the appropriate marketing communication tools and development of key audience segments.
Through project, individual and group work, you will build practical skills in developing a marketing communication plan.
Understand what marketing communications is.
Develop a basic communication plan and understand what comprises each element of the planning process.
Any requests to withdraw received more than one week prior to the term start date will be issued a full tuition refund. A refund—less an administrative fee ($60)—will be issued if you request to withdraw or transfer courses within the week prior to the term start date or on the term start date. No refunds will be issued after the term start date regardless of the course start date. Requests to transfer from one course section to another, or to withdraw from one course to another, are considered course withdrawals and will adhere to withdrawal deadlines noted above. Please visit https://continuingstudies.uvic.ca/business-and-management/programs/student-resources/important-dates for all upcoming withdrawal deadlines. All requests to withdraw or transfer from a course should be directed toward the registration team at firstname.lastname@example.org or 250-472-4747.
Credit vs non-credit
Credit refers to degree credit. If you are taking a course or program for credit through UVic Continuing Studies, it means that course or program provides credit towards a degree at UVic or another authorized university. Credit students have to meet certain criteria, such as being accepted to both UVic Continuing Studies and the University of Victoria.