International Marketing

Code: BMBA180
Apply this course towards: Business Administration – Diploma, Business Administration – Certificate

Course description

In this course you will learn to recognize marketing issues and problems; analyze research information; apply diagnostic tools; perform research for international marketing plans; participate in the development, implementation, and management of an international marketing plan; and evaluate an organization’s marketing efforts and strategies to enhance value, and attract and retain customers.

Note: This course has an updated course code. It was formerly BMIT 130.

View sample course outline (PDF). 

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