As a public relations professional, it’s important to be aware of and understand the communications tools at your disposal to deliver meaningful results. This course explores the many diverse communications tools available and how to effectively select the best tools to meet your communications goal, objective(s), messaging and audience(s). This course will also explore new and emerging tools that have an important place in reaching our audiences. At the end of this course, you will understand the types of communications tools available, how to use them and important factors to consider as you determine the right communications mix for your campaign.
Identify and understand the diverse communication tools available.
Activate communication tools in various combinations to carry out public relations objectives.
Recognize the resources an organization needs to carry out integrated communications strategies.
Apply a project management and evaluation lens to communication tools.
Craft communications goal, objective(s), messaging and audience(s) before determining the most effective mix of communications tools for an integrated strategy.
Develop integrated communications strategies using a mix of communications tools.
Online learning is when course delivery, and all associated learning activities, take place via the internet. For online learning tips, system requirements and differences between delivery styles, please visit our online learning webpages.
Using mobile devices in online courses
If you are planning on accessing your online courses using a mobile device such as a tablet or a smartphone, please note that not all required course features will be accessible with these devices. To fully function in your online courses, you will need to have access to a computer running Windows or MacOS.
A course refund, minus a $75 administrative fee, will only be provided within six calendar days after the course start date. You will need to provide notification of withdrawal by phone: 250-721-6129 OR email: firstname.lastname@example.org. Students who withdraw after that date may be eligible to receive a W transcript status. Students who do not notify the course Instructor and Administrative staff of their decision not to complete the course will receive a failing grade (F).
Credit vs non-credit
Credit refers to degree credit. If you are taking a course or program for credit through UVic Continuing Studies, it means that course or program provides credit towards a degree at UVic or another authorized university. Credit students have to meet certain criteria, such as being accepted to both UVic Continuing Studies and the University of Victoria.