Management Communication

Code: BMBA115
Apply this course towards: Business Administration – Certificate, Business Administration – Diploma

Course description

The course is an introduction to business communication from a management perspective. Our studies will include:

  • developing communication strategies
  • enhancing written and oral messages
  • writing reports, proposals and executive summaries
  • diagnosing and addressing some of the more challenging management communication issues such as crisis management and media relations

Also covered will be managing communications in related professional settings including meetings, oral presentations and media interviews.

Learning objectives

  • Define communication–related responsibilities at the management level.
  • Establish guidelines and procedures for planning, structuring, delivering and overseeing an organization’s internal and external communications.
  • Improve their level of self-confidence as communication leaders and role models.

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