Course description

This course provides a systematic framework for recognizing the commercial potential of a product or service and for creating and managing a small business to bring that product or service to market.

The characteristics of entrepreneurial activity and small business management will be explained and illustrated through lectures and related case studies. You will be expected to develop your ideas for a small business into a well-conceived and researched feasibility study and a management plan to implement your product or service. Topics covered include:

  • strategic planning
  • venture development
  • market research
  • business plans
  • finance
  • production management
  • legal issues
  • organizational structures
  • management systems

Learning objectives

By the end of this course students should:

  • have a realistic framework for managing a small business
  • understand the purpose, value and application of a business plan
  • be familiar with small business operations, financing, marketing and employee relations

Registration details

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