This course provides a systematic framework for recognizing the commercial potential of a product or service and for creating and managing a small business to bring that product or service to market.
The characteristics of entrepreneurial activity and small business management will be explained and illustrated through lectures and related case studies. You will be expected to develop your ideas for a small business into a well-conceived and researched feasibility study and a management plan to implement your product or service. Topics covered include:
By the end of this course students should:
have a realistic framework for managing a small business
understand the purpose, value and application of a business plan
be familiar with small business operations, financing, marketing and employee relations
A full course refund will only be provided if you withdraw from the course prior to the course start date. A refund—less an administrative fee—will be issued if you withdraw within six calendar days after the official course start date for online and part-time courses. Depending on your method of payment, a refund will be either mailed to you or credited to your credit card. A request to withdraw from a course must be submitted in writing to the Business and Management Programs office.
Credit vs non-credit
Credit refers to degree credit. If you are taking a course or program for credit through UVic Continuing Studies, it means that course or program provides credit towards a degree at UVic or another authorized university. Credit students have to meet certain criteria, such as being accepted to both UVic Continuing Studies and the University of Victoria.