Course description

Small businesses represent a vital economic activity in Canada, and small business owners and managers must quickly develop a broad range of entrepreneurial and managerial skills in order to prosper and grow their companies.

BMBA 290 provides essential business skill development in marketing, business modelling and strategic planning, scaling up, understanding customers and delivering value, managing cash flow, funding and financing, intellectual property protection, and government compliance.

Learning objectives

Upon completion of this course students will be able to:

  • Predict the impact of macro-environmental forces - social, economic, political and competitive forces - on small businesses
  • Recommend appropriate strategic marketing and customer development plans and tactics
  • Evaluate funding and financing alternatives
  • Evaluate value proposition and business model alternatives
  • Interpret intellectual property protection, government compliance requirements and recommend global risk mitigation strategies
  • Evaluate the entrepreneurial journey relative to your own career goals and objectives

Prerequisites

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