Communication planning is one of the most important aspects of the public relations function. This course provides you with the knowledge and skills required for designing effective communication plans. Different communication planning models are presented, including issue management, project-specific, crisis, annual or operational and more. By focusing on the essential steps in developing, implementing and evaluating communication plans that fit the mission, goals and objectives of an organization, you are able to combine both the theory and practice to produce your own sound and effective communication strategies. Upon completion of this course, you will be able to design detailed communication plans, incorporating an essential planning process into their public relations element.
Apply the analytical and creative skills needed to develop strategic communication plans.
Identify ways to effectively implement and evaluate communication plans.
Construct communication plans that combine theory with practice.
This course may be available online. Students login to the course and communicate with the instructor and fellow students via the Internet. All assignments and course activities are submitted electronically to the course instructor.
Using mobile devices in online courses
If you are planning on accessing your online courses using a mobile device such as a tablet or a smartphone, please note that not all required course features will be accessible with these devices. To fully function in your online courses, you will need to have access to a computer running Windows or MacOS.
A course refund, minus a $75 administrative fee, will only be provided within six calendar days after the course start date. You will need to provide notification of withdrawal by phone: 250-721-6129 OR email: firstname.lastname@example.org. Students who withdraw after that date may be eligible to receive a W transcript status. Students who do not notify the course Instructor and Administrative staff of their decision not to complete the course will receive a failing grade (F).
Credit vs non-credit
Credit refers to degree credit. If you are taking a course or program for credit through UVic Continuing Studies, it means that course or program provides credit towards a degree at UVic or another authorized university. Credit students have to meet certain criteria, such as being accepted to both UVic Continuing Studies and the University of Victoria.