Using cases from public and private sector organizations, this course examines the effectiveness of public relations and communications initiatives. You will use personal experience, external sources and information from other courses to develop and present opinions, arguments and perspectives on each case.
Examine different scenarios from a critical perspective.
Isolate organizational priorities and assess key organizational challenges.
Identify internal and external factors that affect an organization's ability to achieve its goals.
Synthesize information in order to develop effective communications initiatives.
Propose communications objectives and measures that will assist organizations in achieving their goal.
This course may be available online. Students login to the course and communicate with the instructor and fellow students via the Internet. All assignments and course activities are submitted electronically to the course instructor.
Using mobile devices in online courses
If you are planning on accessing your online courses using a mobile device such as a tablet or a smartphone, please note that not all required course features will be accessible with these devices. To fully function in your online courses, you will need to have access to a computer running Windows or MacOS.
A course refund, minus a $75 administrative fee, will only be provided within six calendar days after the course start date. You will need to provide notification of withdrawal by phone: 250-721-6129 OR email: firstname.lastname@example.org. You will receive a W on your transcript.
Credit vs non-credit
Credit refers to degree credit. If you are taking a course or program for credit through UVic Continuing Studies, it means that course or program provides credit towards a degree at UVic or another authorized university. Credit students have to meet certain criteria, such as being accepted to both UVic Continuing Studies and the University of Victoria.