Case Studies in Public Relations

Code: HPPR408
Apply this course towards: Public Relations

Course description

Using cases from public and private sector organizations, this course examines the effectiveness of public relations and communications initiatives. You will use personal experience, external sources and information from other courses to develop and present opinions, arguments and perspectives on each case.

Learning objectives

  • Examine different scenarios from a critical perspective.
  • Isolate organizational priorities and assess key organizational challenges.
  • Identify internal and external factors that affect an organization's ability to achieve its goals.
  • Synthesize information in order to develop effective communications initiatives.
  • Propose communications objectives and measures that will assist organizations in achieving their goal.
  • Recommend effective communications tools.

Prerequisites

Registration details

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Info you should know:

Continuing Studies statement on use of educational technology

This course will require the use of education technology such as internet-based applications, cloud services and social media. In order to complete this course you will be required to either consent to the disclosure of your personal information outside of Canada to enable use of these technologies, or work with the instructor to use other privacy protective options (such as using an alias or nickname).