Managing in the Digital Economy

Code: BMBA470
Apply this course towards: Business Administration – Certificate, Business Administration – Diploma

Course description

The business environment is rapidly changing as a result of the evolution of information technology and systems. It does not matter whether you work in a large company or small, for yourself or for others, for profit or public service – technology affects your business decisions.

This course will demystify the opportunities and challenges created by technology and provide guidance on how to successfully leverage technology for business success while mitigating risk. This is not an IT course; it is a business course for Business Leaders/Managers/decision-makers (current or aspiring) in any industry.

View sample course outline (PDF). 

Learning objectives

At the end of this course, you should:

  1. Understand what "digital economy" means
  2. Understand the challenges the digital economy creates for organizations
  3. Develop analytical decision making skills for applying technology to address business needs while managing risks
  4. Know how to separate a technology problem from a business problem
  5. Acquire and demonstrate enhanced communication skills about technology and technology-related business issues


The course will be of most value to you if you have at least five years of professional experience. You do not require any technical knowledge or skills beyond the ability to use a web browser and Microsoft Word for your assignments.

Registration details

You have already registered for this course.

View My account

This item is already in your shop cart.

View shop cart
Loading section fee(s)...

You're already on the waiting list for this item.

Sorry, this section is full.

Fee Tax Subtotal
{{ ::(fee.price | currency) }} {{ ::( | currency) }} {{ ::( | currency) }}
{{ ::(child.price | currency) }} {{ ::( | currency) }} {{ ::( | currency) }}
    Total {{ fee.totalFees | currency }}

Add to Shop Cart Loading

Note: You will be asked to sign in or create an account to register and pay for this course.

Having trouble registering online? Register by phone: 250-472-4747

Online registration temporarily unavailable

Sorry, this course is not available for registration at this time.

This course is in progress. Please contact us for more details.

Online registration is closed for this course. You may still be able to register by phone. Call 250-472-4747 to find out.

This course is on your wish list. You will be notified when this course becomes available.

Want to receive notification when this course becomes available?

{{ loggedIn ? 'Add to wish list' : 'Sign in/create a new account to add to wish list' }}

Info you should know:

Continuing Studies statement on use of educational technology

This course will require the use of Zoom and may use other education technology such as internet-based applications, cloud services, or social media. In order to complete this course you will be required to either consent to the disclosure of your personal information outside of Canada to enable use of these technologies, or work with the Division of Continuing Studies to explore other privacy protective options (such as using an alias or nickname).