How your community can capitalize on its arts, heritage, culinary and natural history attractions
For the past decade, the growth of cultural tourism has challenged cities and regions to capitalize on their cultural and heritage assets. Once regarded as a niche market, cultural tourism has emerged as a major market segment and a significant motivator for travel.
This course explores how to make the most of the fast-growing and lucrative market for cultural tourism. Whether you work for a destination marketing organization or economic development agency—or manage or market a museum, gallery, festival, heritage site or other cultural experience—this course offers development strategies and marketing tools that will help you to succeed. Special emphasis is placed on the theory and practice of place-based cultural tourism in the context of destination planning.
Students wishing to withdraw from a course—for any reason—must do so by contacting the program office at firstname.lastname@example.org. Do not drop yourself from the course via either My Page on the main UVic website or My Account on the Continuing Studies website.
Participants may be entitled to a partial refund, depending on date of course drop:
Last day for 100% reduction of course fees:
Last day for 50% reduction of course fees:
Last day for withdrawing from course without penalty of failure:
Credit vs non-credit
Credit refers to degree credit. If you are taking a course or program for credit through UVic Continuing Studies, it means that course or program provides credit towards a degree at UVic or another authorized university. Credit students have to meet certain criteria, such as being accepted to both UVic Continuing Studies and the University of Victoria.
Continuing Studies statement on use of educational technology
This course will require the use of Zoom and may use other education technology such as internet-based applications, cloud services, or social media. In order to complete this course you will be required to either consent to the disclosure of your personal information outside of Canada to enable use of these technologies, or work with the Division of Continuing Studies to explore other privacy protective options (such as using an alias or nickname).