Recent disruptions including wildfires, floods, IT system failures and the Covid-19 pandemic have brought to light how important effective communication is during a crisis. If poorly handled, crisis events can result in loss of business, closure, economic failure and reputational damage. However, managed and communicated properly, crisis events can actually represent an opportunity for organizations to rebuild and strengthen their reputation and ensure future organizational continuity.
This course equips learners with the tools of crisis communication to ensure business continuity in the event of an emergency. You will learn to
assess threats and their possible impacts, and consider internal and external stakeholders in your crisis planning;
examine strategies, tactics, messaging and leadership techniques that will enable your organization to prepare for, respond to and recover from emergencies;
explore how a well-developed crisis communication plan with a solid ethical framework can build confidence and morale to weather any emergency, whether you work in the private or non-profit sector or in government.
I have taken great insight from this course. I have a better view of the big picture of business continuity and crisis communication planning and how all the pieces work together for an organization to be successful during a crisis. The experience of developing a comprehensive crisis communications plan will be valuable knowledge throughout my career. — Maria Simpson Fall 2021
Online learning is when course delivery, and all associated learning activities, take place via the internet. For online learning tips, system requirements and differences between delivery styles, please visit our online learning webpages.
Using mobile devices in online courses
If you are planning on accessing your online courses using a mobile device such as a tablet or a smartphone, please note that not all required course features will be accessible with these devices. To fully function in your online courses, you will need to have access to a computer running Windows or MacOS.
To withdraw from any course in the program, notification must be provided to the course instructor and to administration (1-250-721-8558 or email@example.com). A course refund, minus a $75 administration fee, will only be provided within 6 calendar days after the course start date. Students who withdraw after that date may be eligible to receive a W transcript status. Students who do not notify the course instructor and administrative staff of their decision not to complete the course will receive a failing grade (F).
Credit vs non-credit
Credit refers to degree credit. If you are taking a course or program for credit through UVic Continuing Studies, it means that course or program provides credit towards a degree at UVic or another authorized university. Credit students have to meet certain criteria, such as being accepted to both UVic Continuing Studies and the University of Victoria.
Continuing Studies statement on use of educational technology
This course will require the use of Zoom and may use other education technology such as internet-based applications, cloud services, or social media. In order to complete this course you will be required to either consent to the disclosure of your personal information outside of Canada to enable use of these technologies, or work with the Division of Continuing Studies to explore other privacy protective options (such as using an alias or nickname).