Recent disruptions including wildfires, floods, IT system failures and the Covid-19 pandemic have brought to light how important effective communication is during a crisis. If poorly handled, crisis events can result in loss of business, closure, economic failure and reputational damage. However, managed and communicated properly, crisis events can actually represent an opportunity for organizations to rebuild and strengthen their reputation and ensure future organizational continuity.
This course equips learners with the tools of crisis communication to ensure business continuity in the event of an emergency. You will learn to
assess threats and their possible impacts, and consider internal and external stakeholders in your crisis planning;
examine strategies, tactics, messaging and leadership techniques that will enable your organization to prepare for, respond to and recover from emergencies;
explore how a well-developed crisis communication plan with a solid ethical framework can build confidence and morale to weather any emergency, whether you work in the private or non-profit sector or in government.
I have taken great insight from this course. I have a better view of the big picture of business continuity and crisis communication planning and how all the pieces work together for an organization to be successful during a crisis. The experience of developing a comprehensive crisis communications plan will be valuable knowledge throughout my career. — Maria Simpson Fall 2021
Online learning is when course delivery, and all associated learning activities, take place via the internet. For online learning tips, system requirements and differences between delivery styles, please visit our online learning webpages.
Using mobile devices in online courses
If you are planning on accessing your online courses using a mobile device such as a tablet or a smartphone, please note that not all required course features will be accessible with these devices. To fully function in your online courses, you will need to have access to a computer running Windows or MacOS.
To withdraw from the course, notification must be provided to the course instructor and to administration (email@example.com). A course refund, minus a $95 administration fee, or transfer (subject to the $95 administration fee) will only be provided within 6 calendar days after the course start date. Students who withdraw after that date may be eligible to receive a W transcript status. Students who do not notify the course instructor and administrative staff of their decision not to complete the course will receive a failing grade (F).