Crisis Communications

Code: HPPD602
Apply this course towards: Emergency Management for Organizational Continuity

Course description

Recent disruptions including wildfires, floods, IT system failures and the Covid-19 pandemic have brought to light how important effective communication is during a crisis. If poorly handled, crisis events can result in loss of business, closure, economic failure and reputational damage. However, managed and communicated properly, crisis events can actually represent an opportunity for organizations to rebuild and strengthen their reputation and ensure future organizational continuity. 

This course equips learners with the tools of crisis communication to ensure business continuity in the event of an emergency. You will learn to

  • assess threats and their possible impacts, and consider internal and external stakeholders in your crisis planning;
  • examine strategies, tactics, messaging and leadership techniques that will enable your organization to prepare for, respond to and recover from emergencies;
  • explore how a well-developed crisis communication plan with a solid ethical framework can build confidence and morale to weather any emergency, whether you work in the private or non-profit sector or in government.

Student testimonial:

I have taken great insight from this course. I have a better view of the big picture of business continuity and crisis communication planning and how all the pieces work together for an organization to be successful during a crisis. The experience of developing a comprehensive crisis communications plan will be valuable knowledge throughout my career.
— Maria Simpson Fall 2021

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Info you should know:

Continuing Studies statement on use of educational technology

This course will require the use of Zoom and may use other education technology such as internet-based applications, cloud services, or social media. In order to complete this course you will be required to either consent to the disclosure of your personal information outside of Canada to enable use of these technologies, or work with the Division of Continuing Studies to explore other privacy protective options (such as using an alias or nickname).