Take your PR career to new heights.
In today’s digital world, communication platforms abound, but how do you get your organization’s messages to soar above the crowd and reach their intended audience effectively? It takes skill. It takes a thorough understanding of public relations principles and it takes credibility—credibility that comes from having an industry recognized credential, declaring you as a true public relations professional.
Today's public relations professionals must be able to design external and internal communications plans, and integrate the new theoretical and practical models of public relations practice that have emerged in recent years. The Diploma in Public Relations program meets these needs, preparing you to think critically, develop teamwork skills and a strong work ethic, and manage time effectively while working under the pressure of deadlines and multiple projects.
Offered exclusively online, you can take this program part-time to complement your work schedule or full-time for a faster rate of completion.
This program is designed for those entering a career, or already working, in PR and other related fields, in either the public or private sectors, who wish to pursue professional development or earn a recognized credential.
The Canadian Public Relations Society (CPRS), under the Pathways to the Profession™—An Outcomes Based Approach Towards Excellence in Canadian Public Relations and Communications Management (CM) Education—has recognized the Diploma Program in Public Relations at the University of Victoria. The Seal of Recognition provides a benchmark to the industry, potential employers, alumni, and current and future students that our educational program offers sound preparation in the public relations and communications management field.