Take your PR career to new heights.

In today’s digital world, with so many communication channels available, how do you get your organization’s messages to soar above the crowd and reach their intended audience effectively? It takes skill. It takes a thorough understanding of public relations principles and it takes credibility—credibility that comes from having an industry recognized credential, declaring you as a true public relations professional.

Program Description

Today's public relations professionals must be able to design external and internal communications plans, and integrate the new theoretical and practical models of public relations practice that have emerged in recent years. The Diploma in Public Relations program meets these needs, preparing you to think critically, develop teamwork skills and a strong work ethic, and manage time effectively while working under the pressure of deadlines and multiple projects.

Offered exclusively online, you can take this program part-time to complement your work schedule or opt for a faster rate of completion.

This program is designed for those entering a career, or already working, in PR and other related fields, in either the public or private sectors, who wish to pursue professional development or earn a recognized credential.

The Canadian Public Relations Society (CPRS), under the Pathways to the Profession™—An Outcomes Based Approach Towards Excellence in Canadian Public Relations and Communications Management (CM) Education—has recognized the Diploma Program in Public Relations at the University of Victoria. The Seal of Recognition provides a benchmark to the industry, potential employers, alumni, and current and future students that our educational program offers sound preparation in the public relations and communications management field.

Program recognized by:

Program Features

  • The program is exclusively online. This makes it possible to continue working while pursuing further education
  • Nationally recognized program through the Canadian Public Relations Society which indicates that this program is aligned with industry needs and offers sound preparation in the field of study
  • The program is flexible in that students can determine how many courses they want to take per term. Some students move through the program at an accelerated pace while others take more time to complete it. There is no required program completion date so students determine their program schedule to fit into their lifestyle
  • Instructors are diverse and qualified industry professionals who bring a practical high-level of knowledge to the theoretical learning
  • The direct application from theory to practice makes this program invaluable in the job market
  • The steering committee comprises academic professionals and senior PR practitioners which ensures the curriculum meets theoretical and industry standards
  • Committed staff who are qualified adult educators providing excellent service to instructors and students

Who is this program for?

This program is for those working in the public and private sectors, employed in the public relations and communications field who wish to continue their professional development. The program also provides necessary qualifications for those entering or working in the field who do not have formal education in public relations.

Career options:

  • Public Relations Officer
  • Communications Specialist/Consultant
  • Public Affairs Officer
  • Media Relations Coordinator
  • Communications and Engagement Specialist
  • Director of Corporate Communications

Program outcomes

Learners gain knowledge, skills and practical applications that provide a theoretical approach to practice. This includes:

  • creating strategic methods to manage public relations and communications planning programs
  • developing key learning strategies which critically analyze the public relations practice including media relations, issues management, crisis communication, use of effective communication tools and communication planning
  • learning about the history, evolution and theory of the public relations profession
  • managing time effectively
  • developing teamwork skills and a strong work ethic
  • thinking critically

Admission and completion requirements

Admission requirements

You'll need one of the following to be eligible for admission:

  • a university degree (or relevant professional qualifications) and three years of work experience
  • high school graduation and five years of work experience
  • any combination of equivalent education and work experience
  • relevant voluntary experience and/or a strong motivation to acquire a credential in public relations, but with no previous experience

English language requirement for international students

International students must meet the requirements above. In addition, applicants whose first language is not English must submit proof of English proficiency (TOEFL 90 on the online test or 575 on the paper-based test, with no section less than 20 or IELTS 6.5, with no individual component less than 6.0)

Completion requirements

You need to complete 10 courses to obtain your diploma: seven required courses and three electives.

Application to graduate: Online form | PDF

Career options

Some of our grads have pursued careers in the following roles:
  • Public Relations Officer
  • Communications Specialist
  • Communications Consultant
  • Public Affairs Officer
  • Media Relations Coordinator
  • Communications and Engagement Manager
  • Director of Corporate Communications

Testimonials

Instructors

Estimated fees

Description Fee
Program application fee $75.00
Seven required courses ($495 early registration fee) $3,465.00
Three elective courses ($495 early registration fee) $1,485.00
Estimated Total $5,025.00*
*IMPORTANT NOTE:
Fees listed in this section are only an estimate. Total program fees will vary depending on course selections, student fees, textbooks and taxes.

Application dates

Starting in
September
Availability
Accepting Applications
Delivery Style
Online
Apply by
Ongoing
Starting in
January
Availability
Accepting Applications
Delivery Style
Online
Apply by
Ongoing

How to apply

We accept applications on an ongoing basis, but you must apply to the program before registering for courses. There is a $75 admission fee. Use our secure online application form for credit card payment, or if you prefer to mail/fax your application, download and print off the PDF version and mail the form to:

Diploma in Public Relations
Division of Continuing Studies
University of Victoria
PO Box 1700 STN CSC
Victoria BC V8W 2Y2

Fax: 250-721-8774

RELATED TO: Public Relations