Course description

This course has been designed to introduce the student to the fundamentals of marketing. The modules are intended to provide an introductory level of understanding of each topic, how that topic relates to the marketing function, and to encourage further studies in each specific area. The course outline will define the specific areas to be covered.

Learning objectives

Marketing is truly a combination of pretty much every facet of business. It is a broadly based subject that includes many aspects of finance, operations management and psychology. We will cover a lot of diverse business concepts. However, our specific learning outcomes will include the understanding of:

  • segmentation: demographic and psychographic segments
  • branding
  • understanding the history of marketing
  • product life cycles
  • The four p’s
  • market research-focus groups and viral marketing
  • marketing plan development
  • identifying target markets and differentiation

Registration details

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