This course has been designed to introduce the student to the fundamentals of marketing. The modules are intended to provide an introductory level of understanding of each topic, how that topic relates to the marketing function, and to encourage further studies in each specific area. The course outline will define the specific areas to be covered.
Marketing is truly a combination of pretty much every facet of business. It is a broadly based subject that includes many aspects of finance, operations management and psychology. We will cover a lot of diverse business concepts. However, our specific learning outcomes will include the understanding of:
segmentation: demographic and psychographic segments
Online learning is when course delivery, and all associated learning activities, take place via the internet. For online learning tips, system requirements and differences between delivery styles, please visit our online learning webpages.
Using mobile devices in online courses
If you are planning on accessing your online courses using a mobile device such as a tablet or a smartphone, please note that not all required course features will be accessible with these devices. To fully function in your online courses, you will need to have access to a computer running Windows or MacOS.
A full course refund will only be provided if you withdraw from the course prior to the course start date. A refund—less an administrative fee—will be issued if you withdraw within six calendar days after the official course start date for online and part-time courses. Depending on your method of payment, a refund will be either mailed to you or credited to your credit card. A request to withdraw from a course must be submitted in writing to the Business and Management Programs office.
Credit vs non-credit
Credit refers to degree credit. If you are taking a course or program for credit through UVic Continuing Studies, it means that course or program provides credit towards a degree at UVic or another authorized university. Credit students have to meet certain criteria, such as being accepted to both UVic Continuing Studies and the University of Victoria.