Featured Articles by PR instructors and graduates

Digital Storytelling in PR
with instructor Yin Maung

We all love a good story. A good story draw us in and grabs our attention. It makes us stop and listen. Even in the realm of social media today where we are often drowning in a sea of information, we still get captured by a good story every now and then.

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Weaving a Life of Passion 
with graduate Michelle Mitchell

To the average PR professional, the word "spin" does not have a positive connotation. But Michelle Mitchell, a graduate of the Public Relations diploma program at Continuing Studies, is not your average PR professional. She loves to spin!

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Leading through Crisis: Seven Rules for Effective PR Communication 
with instructor Anna Marie White

When a public crisis hits your organization, your role as a public relations leader moves from essential to vital. Whether an employee has committed a crime, your product or service has caused human tragedy or you are being unfairly attacked by detractors, you will need to be ready to not just respond but show pro-active leadership.

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From Otters to Others – Art Into Philanthropy 
with instructor Nigel Atkin

Have you ever counted up the many different chapters you've achieved in your life – ever considered all the names or titles of who you've been to others and yourself? Accepting such changes in your personal perspective can be quite positive, life-affirming even.

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Avoid the 5 Common Pitfalls of Emerging Leaders 
with instructor Anna Marie White

When you land in your first leadership role you will likely find yourself tempted by some of the common snares that can befall an emerging leader. These newbie leader mistakes stem from a mindset that needs to grow into its leadership skin and let go of some old habits that are potentially lethal to leadership ambitions.

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Get Involved

If writing is your passion, the PR Diploma program will gladly publish your work!

What? Write about any PR topic that general public might be interested in. Word count - 300 to 500 words. Tone – easy to read, conversational.

Who? Your audience is general public interested in public relations, marketing and communications management.

When? Anytime!

How? Submit your work via email to uvcshs1@uvic.ca. Your work will be reviewed by our content specialist (graduate of the program!) to ensure it's consistent with the university style guide.

Where? Once approved, your work will be published on our website, social media and newsletters like this one.

Why? This is a great opportunity to improve your writing skills, build your writing portfolio and simply share your writing passion with others!


Program News

2020–2021 Program Schedule

The 2020–2021 program schedule is now available for your planning. Please note all courses are subject to minimum enrolment and the schedule is subject to change. Early registration is recommended as courses can reach capacity quickly.

View schedule


Convocation News

Congratulations to 33 Public Relations graduates who celebrated completion of the program in November 2018 & June 2019!

  • Graziella Elena Aliaga, Victoria BC
  • Briony Grabke, Yellowknife NT
  • Ken Himes, Victoria BC
  • Roxanne Lee Kropp, Maple Ridge BC
  • Jillian Anne Milne, Victoria BC
  • Sonia Patricia Monk, Victoria BC
  • Joette C. Penn, Miami Gardens FL
  • Kim Krista Taylor, St Albert AB
  • Carrera Tyne Teal, Squamish BC
  • Tanya Tweten, Vancouver BC
  • Sarah Gail Batchelor, St Albert AB
  • Danelle Candice Boivin, Edmonton AB
  • Melody Brooks, Calgary AB
  • Lailanie Chantelle Carden, Duncan BC
  • Jennifer Champion, Victoria BC
  • Logan Robert Clow, Grande Prairie AB
  • Angella Annaly Commissiong, Gouyave St John
  • Gregory Michael DeClara, Toronto ON
  • Rhonda Lee Druar, Penhold AB
  • Kevin Andrew Duncan, Banff AB
  • Kathryn Farquharson, Shilo MB
  • Hannah Glover, Victoria BC
  • Melissa Godbout, Chilliwack BC
  • Shaina Aisling Jukes, Edmonton AB
  • Melinda Anne Mathes, Belmont ON
  • Maureen Elsie McEwan, Tappen BC
  • Corie Neill, Mackenzie BC
  • Lesley Nielsen-Bjerke, Grande Prairie AB
  • Lydia Ann Petrosevic, Kelowna BC
  • Nicole Sendey, Nanaimo BC
  • Stephen Robert Shaw, Edmonton AB
  • Lindsey Kathleen Skwarok, Victoria BC
  • Peter John Smith, Victoria BC

The next convocation ceremony will take place in November 2019. If you are graduating in November, please submit your application to graduate by August 15, 2019. Online application is available on the program page.


Student Resources: Awards and Bursaries

Continuing Studies Bursary

Each term the Division of Continuing Studies offers bursaries to assist learners in furthering their education. Bursaries are awarded to learners who can display evidence of a commitment to lifelong learning and who can demonstrate financial need. Application deadlines are January 15 and August 31. Applications are available online on the Continuing Studies website.

CPRS/CISION Student Award of Excellence

The CPRS and CISION offer a Student Award of Excellence each year. This award recognizes student excellence in the PR field. Eligible students must be enrolled in their final year (or equivalent) of a recognized, full-time PR program, instructed in a Canadian post-secondary institute. Students must be studying at an undergraduate, diploma or certificate level and have an CPRS student membership. Application due date is typically April of each year. Information about the 2020 application will be available on the CPRS website.

Denis Racine Student Bursary

This annual $1000 bursary is available to CPRS-VI student members who live on Vancouver Island or the Gulf Islands, are registered in a communications-based post-secondary educational program, and have completed three or more courses. For application deadline you can visit the CPRS-VI website.

Torchia Scholarship

This scholarship is awarded to a student who has chosen to study public relations/communications in one of Canada's two official languages that is not his/her first language or mother tongue. The student will be entering his/her second year of undergraduate study in public relations/communications at a Canadian university or college, in either a degree program or a multi-year diploma or certificate program that meets recognized standards of education in September. The scholarship is valued at $1,500 and is for one year only. Information about the 2020 application will be available on the CPRS website.


Stay Connected


Check out our program LinkedIn page to stay connected and learn about program updates, registration information and PR news.


Public Relations Diploma Program
250-721-6129 | prprogram@uvic.ca

  • Posted July 10, 2019