The COVID-19 pandemic has brought to light how important effective communication is during a crisis. If poorly handled, crisis events—such as disease outbreaks, data breaches, natural disasters and more—can result in loss of business, closure, economic failure and reputational damage. However, managed and communicated properly, crisis events can actually represent an opportunity for organizations to rebuild and strengthen their reputation and ensure future organizational continuity.
This course equips learners with the tools of crisis communication to ensure business continuity in the event of an emergency. You will learn to
assess threats and their possible impacts, and consider internal and external stakeholders in your crisis planning;
examine strategies, tactics, messaging and leadership techniques that will enable your organization to prepare for, respond to and recover from emergencies;
explore how a well-developed crisis communication plan with a solid ethical framework can build confidence and morale to weather any emergency, whether you work in the private or non-profit sector or in government.
To withdraw from any course in the program, notification must be provided to the course instructor and to administration (1-250-721-8558 or firstname.lastname@example.org). A course refund, minus a $75 administration fee, will only be provided within 6 calendar days after the course start date. Students who withdraw after that date may be eligible to receive a W transcript status. Students who do not notify the course instructor and administrative staff of their decision not to complete the course will receive a failing grade (F).