Crisis Communications

COURSE

Course description

The COVID-19 pandemic has brought to light how important effective communication is during a crisis. If poorly handled, crisis events—such as disease outbreaks, data breaches, natural disasters and more—can result in loss of business, closure, economic failure and reputational damage. However, managed and communicated properly, crisis events can actually represent an opportunity for organizations to rebuild and strengthen their reputation and ensure future organizational continuity. 

This course equips learners with the tools of crisis communication to ensure business continuity in the event of an emergency. You will learn to

  • assess threats and their possible impacts, and consider internal and external stakeholders in your crisis planning;
  • examine strategies, tactics, messaging and leadership techniques that will enable your organization to prepare for, respond to and recover from emergencies;
  • explore how a well-developed crisis communication plan with a solid ethical framework can build confidence and morale to weather any emergency, whether you work in the private or non-profit sector or in government.

Prerequisites

This course is offered as a professional development opportunity exclusively for students and graduates of the Diploma in Public Relations who have completed HPPR401: Public Relations Theory and Practice. Future offerings will be open to all those in the Emergency Management for Organizational Continuity program. 

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