Since exhibitions are the public face of your museum, they should inspire powerful visitor experiences that convey your institution's mission and philosophy. This intensive course examines the entire exhibition planning sequence: creating interpretive exhibitions that encourage museum visitors’ understanding, participation and emotional engagement. It will address the following topics:
the foundation of planning
the planning process
Fieldwork, team development and presentation of an exhibition design proposal provide you with opportunities to build exhibition planning and design skills.
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You will consider:
the evolution and roles of exhibitions
visitor needs and characteristics
managing the exhibition process: the creative brief, the critical path of the project, team roles and responsibilities
critiquing exhibitions and determining success
Interpretive planning: writing for exhibitions, storytelling, effective communication
evaluation: before, during and after the completion of the exhibition
design tools: communicating the concept, controlling traffic flow, the importance of sightlines, rhythm, color, texture and lighting
the power of graphics: interpretive text, illustrations and images
effective interactive presentation
choosing media: current trends vs. traditional values
Note: though not required, prior experience in a cultural organization would be an asset for success in this course. Please contact the Program Office if you have any questions or concerns.
“I believe that museums can change peoples’ lives.”
Tim Willis is one of Canada’s most experienced museum professionals. During his 25 year career, he has led the creation of more than one hundred exhibitions, helped museums to shape their long-term visitor experience strategies, and been a strong advocate for the power of museums to change and enrich peoples’ lives.
After moving to Canada, Tim worked in private practice to plan several of Alberta’s heritage interpretive centers including Head-Smashed-In Buffalo Jump. In the late 1980s, Tim joined the Royal Alberta Museum as head of Exhibitions and Marketing. Under Tim’s leadership, the Royal Alberta Museum developed one of the most active exhibition programs in Canada. From 2001 to 2006, Tim led the development of a new visitor experience - part of the Royal Alberta Museum’s $180 million renewal project.
Joining the Royal BC Museum in September 2006, Tim’s focus was to create a long-term vision the entire visitor experience. He also headed some of the Museum’s most intriguing and successful exhibition projects.
In 2013, Tim decided to work independently sharing his knowledge and experience with students and advising museums and other clients.
What participants are saying
“Tim is an incredible resource, a brilliant lecturer and his presentation infused with humour, humility and personal insight from experience/expertise. He was top notch!“
“I feel I have a clearer idea of my career path, where I want to go and the skills I will need.”
“Tim Willis has been one of the finest instructors I have had in the past 25 years. His experiences and insight has taken a course of important content and made it accessible and very enjoyable.”
“Course readings and assignments tied in very effectively with the work done in the classroom. The preparatory assignments were very helpful and I appreciated the opportunity to be challenged before starting – it helped me get into the right mindset. Group project was very fulfilling—I had an excellent group—and helped to solidify the theoretical principles.”
“Tim was a fantastic and engaging instructor. He has a wealth of personal experience and knowledge, and it was an amazing asset to share in that.”
“Tim was incredibly helpful and his presentations were excellently delivered. It was a pleasure being his student. His breadth of knowledge and experience were amazing, yet he was very approachable and easy going.”
“I wanted to update and strengthen my exhibit design skills. Definitely accomplished!”
Students wishing to withdraw from a course—for any reason—must do so by contacting the program office at email@example.com. Do not drop yourself from the course via either My Page on the main UVic website or My Account on the Continuing Studies website.
Participants may be entitled to a partial refund, depending on date of course drop:
Last day for 100% reduction of course fees: TBA
Last day for 50% reduction of course fees: TBA
Last day for withdrawing from course without penalty of failure: TBA
Credit vs non-credit
Credit refers to degree credit. If you are taking a course or program for credit through UVic Continuing Studies, it means that course or program provides credit towards a degree at UVic or another authorized university. Credit students have to meet certain criteria, such as being accepted to both UVic Continuing Studies and the University of Victoria.