Social Media Marketing

Code: BMBA450
Apply this course towards: Business Administration - Certificate, Business Administration - Diploma, Business Courses Online

Course description

As the internet has evolved to play a larger role in our daily lives, it has also developed into a powerful tool for businesses. But with so many possible platforms and technologies available online, where should a business focus its digital marketing efforts? In this course, you will learn about web-based business models, social media technologies and strategies, and digital marketing trends. We will also examine privacy and security considerations.

Learning objectives

  • Define important social media and digital marketing terminology and acronyms. 
  • Describe how social media technologies and applications can enable the achievement of business goals. 
  • Use knowledge of consumer behaviour concepts to develop better marketing and sales strategies.
  • Discuss current trends and practices in social media and digital marketing.
  • Discuss how information systems affect privacy and security.

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