A career in communications or public relations can be incredibly varied and rewarding. In communications, content is delivered in written and spoken form to enhance an organization’s productivity and outreach. Public relations is about influencing the way people think by building professional relationships with partners, customers, employees and stakeholders. Strong negotiation tactics, writing skills, leadership techniques and communication strategies can help you to shape public perception, as well as the performance of your organization. In these courses, you will be exposed to different types of communication management, while you improve your organizational skills and gain confidence in how to implement effective approaches for business development.
Public Relations program
Recognized by the Canadian Public Relations Society, the Diploma in Public Relations will teach you about the history, evolution and theory of the public relations profession. You will learn about different areas of the industry, including digital communication, issues management, crisis communication, and strategic methods to manage public relations and communications planning programs. Offered exclusively online, you can take the program part-time while you work, or choose the fast-track option to progress through the program quicker.
Business Communication program
The Professional Development Certificate (PDC) in Business Communication will strengthen and sharpen your verbal and written communication skills. You will develop intercultural competencies to communicate effectively across diverse cultures, helping you to become a confident communicator in any industry.
Communications and Public Relations courses
Some courses under this topic may be taken individually and can be applied to the certificate or diploma in Business Administration or the PDC in Business Communication. Other courses require acceptance into the Diploma in Public Relations. Please refer to individual course pages for details.
Applied Communications Concepts
Case Studies in Public Relations
Community and Stakeholder Engagement
Effective Communication Tools
Ethics and Public Relations
Evolution of Public Relations
Intercultural Communication in the Workplace
Interpersonal Business Communication
Leadership Excellence in Public Relations
Public Relations Theory and Practice
Research and Evaluation
Social Media for Public Relations
Writing for Public Relations
The Certificate in Business Administration (CBA) is a flexible 13-week program designed to fit the needs of mid-career professionals, full-time employees and people looking for professional development. Learn about business administration, marketing, technology and more.
The Diploma in Business Administration (DBA) is a comprehensive business administration program designed to give you the practical knowledge and skills required for professional success. You'll learn business administration, business writing, management computing, financial accounting, marketing, small business management, international business and more.
The Health Terminology Standards professional certificate is a one-year, part-time, online non-credit program. After graduation of the program, you will be eligible for the Canadian College of Health Information Management Certified Terminology Standards Specialist (CTSS) credential.
The online Public Relations diploma program gives you the theory, skills and credential you need to set yourself apart in the competitive public relations and communication industry. This program is beneficial to those working in either public or private sector, and can be an excellent professional development option for virtually any career level.
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Allison Boyd is a recent graduate of the Public Relations diploma program. We asked her a few questions about her experience in the PR program here at Continuing Studies at UVic.Read Story
Paula Duncan is a recent graduate of the Public Relations diploma program. We asked her a few questions about her experience in the PR program here at Continuing Studies at UVic.Read Story
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Read articles by Public Relations instructors and graduates and find out important PR program news.Read Story
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The weeks leading up to the convocation ceremonies are always exciting at Continuing Studies at UVic, as we celebrate the accomplishments of our many graduates.Read Story
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An update from our Public Relations Diploma program: new elective Leadership Excellence in PR, Q &A with instructor Anna Marie White, 2019 Schedule, Convocation News and more...Read Story
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"This program gave me the credential to step forward and demonstrate new skills to my employer."Read Story
My career in communications began in 1987 upon graduation from Lewis and Clark College in Portland, Oregon. I graduated with a degree in communications and was lucky enough to secure a coveted internship at KATU Channel 2 (an ABC affiliate) working as assistant producer of a local children's television show.Read Story